Journal Articles

Geurin, A, Brison, N, Burch, L, Watanabe, N, Asada, A (2025) Ambush marketing by athletes on social media during the 2020 Tokyo olympic games: a cross-cultural examination of eight nations, Sport Marketing Quarterly, 34(2), pp.173-185, ISSN: 1061-6934. DOI: 10.32731/smq.342.062025.06.

Burch, L, Hayday, E, Geurin, A, Smith, A, Hushon, B (2024) Discriminatory virtual maltreatment and online abuse in digital sporting spaces: an examination of the experiences of six Olympic athletes, The International Journal of Sport and Society, 15(3), pp.69-90, ISSN: 2152-7857. DOI: 10.18848/2152-7857/CGP/v15i03/69-90.

Read, D and Burch, L (2023) The framing of ‘playing through the pain’ in the media: an investigation of Rafael Nadal during the 2022 French Open, Communication & Sport, 12(6), pp.1159-1180, ISSN: 2167-4795. DOI: 10.1177/21674795231199037.

Burch, L, Fielding-Lloyd, B, Hayday, E (2023) ‘Get back to the kitchen, cos u talk s*** on tv’: gendered online abuse and trigger events in sport, European Sport Management Quarterly, 24(4), pp.957-978, ISSN: 1618-4742. DOI: 10.1080/16184742.2023.2227643.

Slater, K, Burch, LM, Zimmerman, MH (2022) On the “Basketball Africa League”: Framing Analysis of the Broadcast Commentary of an African Professional Basketball League, Communication and Sport, pp.1-25, ISSN: 2167-4795. DOI: 10.1177/21674795221103408.

Clarke, E, Geurin, A, Burch, L (2022) Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport, Managing Sport and Leisure, 29(3), pp.445-468, ISSN: 2375-0472. DOI: 10.1080/23750472.2022.2049455.

Burch, L, Zimmerman, M, Lloyd, BF (2019) Introduction to the special issue on communication and soccer, International Journal of Sport Communication, 12(2), pp.149-151, ISSN: 1936-3915. DOI: 10.1123/ijsc.2019-0020.

Zimmerman, M and Burch, L (2019) The beautiful game rises in the United States: Interview with Roger Bennett, cohost of men in blazers, International Journal of Sport Communication, 12(2), pp.152-158, ISSN: 1936-3915. DOI: 10.1123/IJSC.2018-0176.

Burch, LM, Billings, AC, Zimmerman, MH (2018) Comparing American soccer dialogues: social media commentary Surrounding the 2014 US men’s and 2015 US women’s World Cup teams, Sport in Society, 21(7), pp.1047-1062, ISSN: 1743-0437. DOI: 10.1080/17430437.2017.1284811.

Geurin, AN and Burch, LM (2016) User-generated branding via social media: An examination of six running brands, Sport Management Review, 20(3), pp.273-284, ISSN: 1441-3523. DOI: 10.1016/j.smr.2016.09.001.

Frederick, E, Pegoraro, A, Burch, L (2016) Echo or organic: Framing the 2014 Sochi Games, Online Information Review, 40(6), pp.798-813, ISSN: 1468-4527. DOI: 10.1108/OIR-02-2016-0038.

Billings, AC, Burch, LM, Zimmerman, MH (2015) Fragments of us, fragments of them: social media, nationality and US perceptions of the 2014 FIFA World Cup, Soccer and Society, 16(5-6), pp.726-744, ISSN: 1466-0970. DOI: 10.1080/14660970.2014.963307.

Pegoraro, A, Burch, LM, Frederick, E, Vincent, C (2015) I am not loving it: Examining the hijacking of #CheersToSochi, International Journal of Sport Management and Marketing, 15(3/4), pp.163-183, ISSN: 1475-8962. DOI: 10.1504/IJSMM.2014.072008.

Burch, LM, Frederick, EL, Pegoraro, A (2015) Kissing in the Carnage: An Examination of Framing on Twitter During the Vancouver Riots, Journal of Broadcasting and Electronic Media, 59(3), pp.399-415, ISSN: 0883-8151. DOI: 10.1080/08838151.2015.1054999.

Geurin-Eagleman, AN and Burch, LM (2015) Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram, Sport Management Review, 19(2), pp.133-145, ISSN: 1441-3523. DOI: 10.1016/j.smr.2015.03.002.

Frederick, EL, Burch, LM, Sanderson, J, Hambrick, ME (2014) To invest in the invisible: A case study of Manti Te'o's image repair strategies during the Katie Couric interview, Public Relations Review, 40(5), pp.780-788, ISSN: 0363-8111. DOI: 10.1016/j.pubrev.2014.05.003.

Eagleman, A, Burch, LM, Vooris, R (2014) A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries, Journal of Sport Management, 28(4), pp.457-470, ISSN: 0888-4773. DOI: 10.1123/jsm.2013-0151.

Geurin-Eagleman, AN and Burch, LM (2014) Editorial, International Journal of Sport Management and Marketing, 15(3-4), pp.99-101, ISSN: 1475-8962.

Frederick, EL, Burch, LM, Blaszka, M (2013) A shift in set: Examining the presence of agenda setting on twitter during the 2012 london olympics, Communication and Sport, 3(3), pp.312-333, ISSN: 2167-4795. DOI: 10.1177/2167479513508393.

Books

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Research Methods for Sport Management, Routledge, DOI: 10.4324/9781003397335.

Chapters

Wang, Z, Read, D, Burch, L (2025) A typology of corporate social responsibility in the Chinese Basketball Association League. In Research Handbook on Corporate Social Responsibility in Sport, Edward Elgar Publishing, pp.271-288, ISBN: 9781803926469. DOI: 10.4337/9781803926476.00024.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Data Collection Methods for a Quantitative Study. In Research Methods for Sport Management, Routledge, pp.359-374, DOI: 10.4324/9781003397335-20.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Determining Difference Among Groups. In Research Methods for Sport Management, Routledge, pp.411-423, DOI: 10.4324/9781003397335-24.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Emerging Ethnographical Approaches. In Research Methods for Sport Management, Routledge, pp.244-266, DOI: 10.4324/9781003397335-13.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Emerging Critical Qualitative Approaches for the Sport Management Researcher. In Research Methods for Sport Management, Routledge, pp.320-339, DOI: 10.4324/9781003397335-17.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Discourse Analysis and Ethnomethodology. In Research Methods for Sport Management, Routledge, pp.202-223, DOI: 10.4324/9781003397335-11.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Introduction to Inferential Statistics. In Research Methods for Sport Management, Routledge, pp.385-394, DOI: 10.4324/9781003397335-22.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Action Research and Sport Management Research. In Research Methods for Sport Management, Routledge, pp.152-174, DOI: 10.4324/9781003397335-8.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Narrative Inquiry and the Stories Sport Management Researchers Can Tell. In Research Methods for Sport Management, Routledge, pp.287-301, DOI: 10.4324/9781003397335-15.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) A Framework for Sport Management Research. In Research Methods for Sport Management, Routledge, pp.520-532, DOI: 10.4324/9781003397335-32.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Cluster Analysis, Factor Analysis, and Structural Equation Modeling. In Research Methods for Sport Management, Routledge, pp.424-447, DOI: 10.4324/9781003397335-25.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Mixed Method Approaches for Sport Management Research. In Research Methods for Sport Management, Routledge, pp.475-491, DOI: 10.4324/9781003397335-29.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Ethnographic Approaches. In Research Methods for Sport Management, Routledge, pp.224-243, DOI: 10.4324/9781003397335-12.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Social Network Analysis for Sport Management Research. In Research Methods for Sport Management, Routledge, pp.507-519, DOI: 10.4324/9781003397335-31.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Quantitative Data Analysis in Sport Management Research. In Research Methods for Sport Management, Routledge, pp.375-384, DOI: 10.4324/9781003397335-21.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Case Study Research. In Research Methods for Sport Management, Routledge, pp.175-193, DOI: 10.4324/9781003397335-9.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Basic Principles of Sport Management Research. In Research Methods for Sport Management, Routledge, pp.3-24, DOI: 10.4324/9781003397335-2.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Non-Parametric Techniques. In Research Methods for Sport Management, Routledge, pp.448-457, DOI: 10.4324/9781003397335-26.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Qualitative Data Analysis in Sport Management Research. In Research Methods for Sport Management, Routledge, pp.105-151, DOI: 10.4324/9781003397335-7.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Research Design for a Quantitative Study. In Research Methods for Sport Management, Routledge, pp.343-358, DOI: 10.4324/9781003397335-19.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Choosing a Research Design, Reporting Research, and Ethics. In Research Methods for Sport Management, Routledge, pp.51-73, DOI: 10.4324/9781003397335-4.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Data Visualization Techniques for Quantitative Research. In Research Methods for Sport Management, Routledge, pp.458-472, DOI: 10.4324/9781003397335-27.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Phenomenology and the Lived Experience of the Sport Management Researcher. In Research Methods for Sport Management, Routledge, pp.302-319, DOI: 10.4324/9781003397335-16.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Correlation and Regression Analysis Techniques. In Research Methods for Sport Management, Routledge, pp.395-410, DOI: 10.4324/9781003397335-23.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) The Sport Management Research Process. In Research Methods for Sport Management, Routledge, pp.25-50, DOI: 10.4324/9781003397335-3.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Qualitative Data Collection in Sport Management Research. In Research Methods for Sport Management, Routledge, pp.77-104, DOI: 10.4324/9781003397335-6.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Feminism, Queer Theory, and Standpoint Theory as a Methodology in Sport Management Research. In Research Methods for Sport Management, Routledge, pp.267-286, DOI: 10.4324/9781003397335-14.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Social Media Techniques for Sport Management Research. In Research Methods for Sport Management, Routledge, pp.492-506, DOI: 10.4324/9781003397335-30.

Skinner, J, Smith, ACT, Read, D, Burch, LM, Mueller, J (2024) Deconstruction and Sport Management Research. In Research Methods for Sport Management, Routledge, pp.194-201, DOI: 10.4324/9781003397335-10.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport promotion. In Introduction to Sport Marketing, Routledge, pp.226-254, DOI: 10.4324/9781003391319-9.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport digital marketing and social media. In Introduction to Sport Marketing, Routledge, pp.320-352, DOI: 10.4324/9781003391319-12.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport pricing. In Introduction to Sport Marketing, Routledge, pp.171-203, DOI: 10.4324/9781003391319-7.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport distribution. In Introduction to Sport Marketing, Routledge, pp.204-225, DOI: 10.4324/9781003391319-8.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport marketing opportunities. In Introduction to Sport Marketing, Routledge, pp.78-109, DOI: 10.4324/9781003391319-4.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport marketing implementation and control. In Introduction to Sport Marketing, Routledge, pp.353-384, DOI: 10.4324/9781003391319-13.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport services. In Introduction to Sport Marketing, Routledge, pp.293-319, DOI: 10.4324/9781003391319-11.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport consumers. In Introduction to Sport Marketing, Routledge, pp.57-77, DOI: 10.4324/9781003391319-3.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport marketing introduction. In Introduction to Sport Marketing, Routledge, pp.1-32, DOI: 10.4324/9781003391319-1.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport sponsorship. In Introduction to Sport Marketing, Routledge, pp.255-292, DOI: 10.4324/9781003391319-10.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport marketing strategy. In Introduction to Sport Marketing, Routledge, pp.110-135, DOI: 10.4324/9781003391319-5.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport products and branding. In Introduction to Sport Marketing, Routledge, pp.136-170, DOI: 10.4324/9781003391319-6.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Sport markets. In Introduction to Sport Marketing, Routledge, pp.33-56, DOI: 10.4324/9781003391319-2.

Smith, ACT, Stavros, C, Skinner, J, Geurin, AN, Burch, LM (2024) Introduction to Sport Marketing. In Unknown Parent Title, Routledge. DOI: 10.4324/9781003391319.

Zimmerman, M, Slater, K, Burch, L (2021) Social media use in major sports. In Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E, Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E (ed) Social Media In Sport: Theory And Practice, World Scientific, pp.83-110, ISBN: 9789811237652. DOI: 10.1142/9789811237669_0004.

Burch, LM and Zimmerman, MH (2019) Female athletes find a place for expression on Instagram. In Routledge Handbook of the Business of Women S Sport, pp.468-479.

Pegoraro, A, Scott, O, Burch, LM (2018) Strategic use of Facebook to build brand awareness: A case study of two national sport organizations. In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, IGI Global, pp.97-118, ISBN: 9781522554752. DOI: 10.4018/978-1-5225-5475-2.ch006.

Burch, LM, Pegoraro, A, Frederick, EL (2017) Hijacking of a hashtag: The case of #CheersToSochi. In Routledge Handbook of International Sport Business, pp.251-260.

Internet Publications

Hayday, E, Geurin, A, Burch, L, Smith, ACT (Accepted for publication) Safeguarding Online Sporting Spaces: Examining Virtual Maltreatment, Abuse and Toxic Social Media Practices Experienced by Olympic Athletes.