Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Research Publications

Publications for Lauren Burch

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Journal Articles

Burch, L, Zimmerman, M, Lloyd, BF (2019) Introduction to the special issue on communication and soccer, International Journal of Sport Communication, 12(2), pp.149-151, ISSN: 1936-3915. DOI: 10.1123/ijsc.2019-0020.

Zimmerman, M and Burch, L (2019) The beautiful game rises in the United States: Interview with Roger Bennett, cohost of men in blazers, International Journal of Sport Communication, 12(2), pp.152-158, ISSN: 1936-3915. DOI: 10.1123/IJSC.2018-0176.

Burch, LM, Billings, AC, Zimmerman, MH (2018) Comparing American soccer dialogues: social media commentary Surrounding the 2014 US men’s and 2015 US women’s World Cup teams, Sport in Society, 21(7), pp.1047-1062, ISSN: 1743-0437. DOI: 10.1080/17430437.2017.1284811.

Geurin, AN and Burch, LM (2016) User-generated branding via social media: An examination of six running brands, Sport Management Review, 20(3), pp.273-284, ISSN: 1441-3523. DOI: 10.1016/j.smr.2016.09.001.

Frederick, E, Pegoraro, A, Burch, L (2016) Echo or organic: Framing the 2014 Sochi Games, Online Information Review, 40(6), pp.798-813, ISSN: 1468-4527. DOI: 10.1108/OIR-02-2016-0038.

Billings, AC, Burch, LM, Zimmerman, MH (2015) Fragments of us, fragments of them: social media, nationality and US perceptions of the 2014 FIFA World Cup, Soccer and Society, 16(5-6), pp.726-744, ISSN: 1466-0970. DOI: 10.1080/14660970.2014.963307.

Pegoraro, A, Burch, LM, Frederick, E, Vincent, C (2015) I am not loving it: Examining the hijacking of #CheersToSochi, International Journal of Sport Management and Marketing, 15(3/4), pp.163-183, ISSN: 1475-8962. DOI: 10.1504/IJSMM.2014.072008.

Burch, LM, Frederick, EL, Pegoraro, A (2015) Kissing in the Carnage: An Examination of Framing on Twitter During the Vancouver Riots, Journal of Broadcasting and Electronic Media, 59(3), pp.399-415, ISSN: 0883-8151. DOI: 10.1080/08838151.2015.1054999.

Geurin-Eagleman, AN and Burch, LM (2015) Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram, Sport Management Review, 19(2), pp.133-145, ISSN: 1441-3523. DOI: 10.1016/j.smr.2015.03.002.

Frederick, EL, Burch, LM, Sanderson, J, Hambrick, ME (2014) To invest in the invisible: A case study of Manti Te'o's image repair strategies during the Katie Couric interview, Public Relations Review, 40(5), pp.780-788, ISSN: 0363-8111. DOI: 10.1016/j.pubrev.2014.05.003.

Eagleman, A, Burch, LM, Vooris, R (2014) A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries, Journal of Sport Management, 28(4), pp.457-470, ISSN: 0888-4773. DOI: 10.1123/jsm.2013-0151.

Geurin-Eagleman, AN and Burch, LM (2014) Editorial, International Journal of Sport Management and Marketing, 15(3-4), pp.99-101, ISSN: 1475-8962.

Frederick, EL, Burch, LM, Blaszka, M (2013) A shift in set: Examining the presence of agenda setting on twitter during the 2012 london olympics, Communication and Sport, 3(3), pp.312-333, ISSN: 2167-4795. DOI: 10.1177/2167479513508393.


Burch, LM and Zimmerman, MH (2019) Female athletes find a place for expression on Instagram. In Routledge Handbook of the Business of Women's Sport, pp.468-479, ISBN: 9781138571617.

Pegoraro, A, Scott, O, Burch, LM (2018) Strategic use of Facebook to build brand awareness: A case study of two national sport organizations. In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, IGI Global, pp.97-118, ISBN: 9781522554752. DOI: 10.4018/978-1-5225-5475-2.ch006.

Getting in touch

Research Office
Loughborough University
LE11 3TU
+44 (0)1509 222453

Research Repository
University Library
Loughborough University
LE11 3TU
+44 (0)1509 222338 / 222414