Journal Articles
Geurin, A, Brison, N,
Burch, L, Watanabe, N, Asada, A (2025)
Ambush marketing by athletes on social media during the 2020 Tokyo olympic games: a cross-cultural examination of eight nations,
Sport Marketing Quarterly, 34(2), pp.173-185, ISSN: 1061-6934. DOI:
10.32731/smq.342.062025.06.
Burch, L, Hayday, E, Geurin, A, Smith, A, Hushon, B (2024)
Discriminatory virtual maltreatment and online abuse in digital sporting spaces: an examination of the experiences of six Olympic athletes,
The International Journal of Sport and Society, 15(3), pp.69-90, ISSN: 2152-7857. DOI:
10.18848/2152-7857/CGP/v15i03/69-90.
Read, D and
Burch, L (2023)
The framing of ‘playing through the pain’ in the media: an investigation of Rafael Nadal during the 2022 French Open,
Communication & Sport, 12(6), pp.1159-1180, ISSN: 2167-4795. DOI:
10.1177/21674795231199037.
Burch, L, Fielding-Lloyd, B, Hayday, E (2023)
‘Get back to the kitchen, cos u talk s*** on tv’: gendered online abuse and trigger events in sport,
European Sport Management Quarterly, 24(4), pp.957-978, ISSN: 1618-4742. DOI:
10.1080/16184742.2023.2227643.
Slater, K,
Burch, LM, Zimmerman, MH (2022)
On the “Basketball Africa League”: Framing Analysis of the Broadcast Commentary of an African Professional Basketball League,
Communication and Sport, pp.1-25, ISSN: 2167-4795. DOI:
10.1177/21674795221103408.
Clarke, E, Geurin, A,
Burch, L (2022)
Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport,
Managing Sport and Leisure, 29(3), pp.445-468, ISSN: 2375-0472. DOI:
10.1080/23750472.2022.2049455.
Burch, L, Zimmerman, M, Lloyd, BF (2019)
Introduction to the special issue on communication and soccer,
International Journal of Sport Communication, 12(2), pp.149-151, ISSN: 1936-3915. DOI:
10.1123/ijsc.2019-0020.
Zimmerman, M and
Burch, L (2019)
The beautiful game rises in the United States: Interview with Roger Bennett, cohost of men in blazers,
International Journal of Sport Communication, 12(2), pp.152-158, ISSN: 1936-3915. DOI:
10.1123/IJSC.2018-0176.
Burch, LM, Billings, AC, Zimmerman, MH (2018)
Comparing American soccer dialogues: social media commentary Surrounding the 2014 US men’s and 2015 US women’s World Cup teams,
Sport in Society, 21(7), pp.1047-1062, ISSN: 1743-0437. DOI:
10.1080/17430437.2017.1284811.
Geurin, AN and
Burch, LM (2016)
User-generated branding via social media: An examination of six running brands,
Sport Management Review, 20(3), pp.273-284, ISSN: 1441-3523. DOI:
10.1016/j.smr.2016.09.001.
Frederick, E, Pegoraro, A,
Burch, L (2016)
Echo or organic: Framing the 2014 Sochi Games,
Online Information Review, 40(6), pp.798-813, ISSN: 1468-4527. DOI:
10.1108/OIR-02-2016-0038.
Billings, AC,
Burch, LM, Zimmerman, MH (2015)
Fragments of us, fragments of them: social media, nationality and US perceptions of the 2014 FIFA World Cup,
Soccer and Society, 16(5-6), pp.726-744, ISSN: 1466-0970. DOI:
10.1080/14660970.2014.963307.
Pegoraro, A,
Burch, LM, Frederick, E, Vincent, C (2015)
I am not loving it: Examining the hijacking of #CheersToSochi,
International Journal of Sport Management and Marketing, 15(3/4), pp.163-183, ISSN: 1475-8962. DOI:
10.1504/IJSMM.2014.072008.
Burch, LM, Frederick, EL, Pegoraro, A (2015)
Kissing in the Carnage: An Examination of Framing on Twitter During the Vancouver Riots,
Journal of Broadcasting and Electronic Media, 59(3), pp.399-415, ISSN: 0883-8151. DOI:
10.1080/08838151.2015.1054999.
Geurin-Eagleman, AN and
Burch, LM (2015)
Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram,
Sport Management Review, 19(2), pp.133-145, ISSN: 1441-3523. DOI:
10.1016/j.smr.2015.03.002.
Frederick, EL,
Burch, LM, Sanderson, J, Hambrick, ME (2014)
To invest in the invisible: A case study of Manti Te'o's image repair strategies during the Katie Couric interview,
Public Relations Review, 40(5), pp.780-788, ISSN: 0363-8111. DOI:
10.1016/j.pubrev.2014.05.003.
Eagleman, A,
Burch, LM, Vooris, R (2014)
A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries,
Journal of Sport Management, 28(4), pp.457-470, ISSN: 0888-4773. DOI:
10.1123/jsm.2013-0151.
Geurin-Eagleman, AN and
Burch, LM (2014) Editorial,
International Journal of Sport Management and Marketing, 15(3-4), pp.99-101, ISSN: 1475-8962.
Frederick, EL,
Burch, LM, Blaszka, M (2013)
A shift in set: Examining the presence of agenda setting on twitter during the 2012 london olympics,
Communication and Sport, 3(3), pp.312-333, ISSN: 2167-4795. DOI:
10.1177/2167479513508393.
Chapters
Wang, Z, Read, D,
Burch, L (2025)
A typology of corporate social responsibility in the Chinese Basketball Association League. In
Research Handbook on Corporate Social Responsibility in Sport, Edward Elgar Publishing, pp.271-288, ISBN: 9781803926469. DOI:
10.4337/9781803926476.00024.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Data Collection Methods for a Quantitative Study. In
Research Methods for Sport Management, Routledge, pp.359-374, DOI:
10.4324/9781003397335-20.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Determining Difference Among Groups. In
Research Methods for Sport Management, Routledge, pp.411-423, DOI:
10.4324/9781003397335-24.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Emerging Ethnographical Approaches. In
Research Methods for Sport Management, Routledge, pp.244-266, DOI:
10.4324/9781003397335-13.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Emerging Critical Qualitative Approaches for the Sport Management Researcher. In
Research Methods for Sport Management, Routledge, pp.320-339, DOI:
10.4324/9781003397335-17.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Discourse Analysis and Ethnomethodology. In
Research Methods for Sport Management, Routledge, pp.202-223, DOI:
10.4324/9781003397335-11.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Introduction to Inferential Statistics. In
Research Methods for Sport Management, Routledge, pp.385-394, DOI:
10.4324/9781003397335-22.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Action Research and Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.152-174, DOI:
10.4324/9781003397335-8.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Narrative Inquiry and the Stories Sport Management Researchers Can Tell. In
Research Methods for Sport Management, Routledge, pp.287-301, DOI:
10.4324/9781003397335-15.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
A Framework for Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.520-532, DOI:
10.4324/9781003397335-32.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Cluster Analysis, Factor Analysis, and Structural Equation Modeling. In
Research Methods for Sport Management, Routledge, pp.424-447, DOI:
10.4324/9781003397335-25.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Mixed Method Approaches for Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.475-491, DOI:
10.4324/9781003397335-29.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Ethnographic Approaches. In
Research Methods for Sport Management, Routledge, pp.224-243, DOI:
10.4324/9781003397335-12.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Social Network Analysis for Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.507-519, DOI:
10.4324/9781003397335-31.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Quantitative Data Analysis in Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.375-384, DOI:
10.4324/9781003397335-21.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Case Study Research. In
Research Methods for Sport Management, Routledge, pp.175-193, DOI:
10.4324/9781003397335-9.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Basic Principles of Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.3-24, DOI:
10.4324/9781003397335-2.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Non-Parametric Techniques. In
Research Methods for Sport Management, Routledge, pp.448-457, DOI:
10.4324/9781003397335-26.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Qualitative Data Analysis in Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.105-151, DOI:
10.4324/9781003397335-7.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Research Design for a Quantitative Study. In
Research Methods for Sport Management, Routledge, pp.343-358, DOI:
10.4324/9781003397335-19.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Choosing a Research Design, Reporting Research, and Ethics. In
Research Methods for Sport Management, Routledge, pp.51-73, DOI:
10.4324/9781003397335-4.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Data Visualization Techniques for Quantitative Research. In
Research Methods for Sport Management, Routledge, pp.458-472, DOI:
10.4324/9781003397335-27.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Phenomenology and the Lived Experience of the Sport Management Researcher. In
Research Methods for Sport Management, Routledge, pp.302-319, DOI:
10.4324/9781003397335-16.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Correlation and Regression Analysis Techniques. In
Research Methods for Sport Management, Routledge, pp.395-410, DOI:
10.4324/9781003397335-23.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
The Sport Management Research Process. In
Research Methods for Sport Management, Routledge, pp.25-50, DOI:
10.4324/9781003397335-3.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Qualitative Data Collection in Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.77-104, DOI:
10.4324/9781003397335-6.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Feminism, Queer Theory, and Standpoint Theory as a Methodology in Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.267-286, DOI:
10.4324/9781003397335-14.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Social Media Techniques for Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.492-506, DOI:
10.4324/9781003397335-30.
Skinner, J, Smith, ACT, Read, D,
Burch, LM, Mueller, J (2024)
Deconstruction and Sport Management Research. In
Research Methods for Sport Management, Routledge, pp.194-201, DOI:
10.4324/9781003397335-10.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport promotion. In
Introduction to Sport Marketing, Routledge, pp.226-254, DOI:
10.4324/9781003391319-9.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport digital marketing and social media. In
Introduction to Sport Marketing, Routledge, pp.320-352, DOI:
10.4324/9781003391319-12.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport pricing. In
Introduction to Sport Marketing, Routledge, pp.171-203, DOI:
10.4324/9781003391319-7.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport distribution. In
Introduction to Sport Marketing, Routledge, pp.204-225, DOI:
10.4324/9781003391319-8.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport marketing opportunities. In
Introduction to Sport Marketing, Routledge, pp.78-109, DOI:
10.4324/9781003391319-4.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport marketing implementation and control. In
Introduction to Sport Marketing, Routledge, pp.353-384, DOI:
10.4324/9781003391319-13.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport services. In
Introduction to Sport Marketing, Routledge, pp.293-319, DOI:
10.4324/9781003391319-11.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport consumers. In
Introduction to Sport Marketing, Routledge, pp.57-77, DOI:
10.4324/9781003391319-3.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport marketing introduction. In
Introduction to Sport Marketing, Routledge, pp.1-32, DOI:
10.4324/9781003391319-1.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport sponsorship. In
Introduction to Sport Marketing, Routledge, pp.255-292, DOI:
10.4324/9781003391319-10.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport marketing strategy. In
Introduction to Sport Marketing, Routledge, pp.110-135, DOI:
10.4324/9781003391319-5.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport products and branding. In
Introduction to Sport Marketing, Routledge, pp.136-170, DOI:
10.4324/9781003391319-6.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Sport markets. In
Introduction to Sport Marketing, Routledge, pp.33-56, DOI:
10.4324/9781003391319-2.
Smith, ACT, Stavros, C, Skinner, J, Geurin, AN,
Burch, LM (2024)
Introduction to Sport Marketing. In
Unknown Parent Title, Routledge. DOI:
10.4324/9781003391319.
Burch, L (2024)
Wearable technologies and analytics. In
Encyclopedia of Sport Management Second Edition, pp.1032-1033, DOI:
10.4337/9781035317189.ch604.
Hayday, EJ,
Burch, LM, Geurin, AN (2024)
Online Abuse in Sport. In
Communication in Sport Management, pp.163-177, DOI:
10.4324/9781003520405-19.
Zimmerman, M, Slater, K,
Burch, L (2021)
Social media use in major sports. In Abeza, G, O'Reilly, N, Sanderson, J, Frederick, E (ed)
Social Media In Sport: Theory And Practice, World Scientific, pp.83-110, ISBN: 9789811237652. DOI:
10.1142/9789811237669_0004.
Burch, LM and Zimmerman, MH (2019) Female athletes find a place for expression on Instagram. In
Routledge Handbook of the Business of Women S Sport, pp.468-479.
Pegoraro, A, Scott, O,
Burch, LM (2018)
Strategic use of Facebook to build brand awareness: A case study of two national sport organizations. In
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, IGI Global, pp.97-118, ISBN: 9781522554752. DOI:
10.4018/978-1-5225-5475-2.ch006.
Burch, LM, Pegoraro, A, Frederick, EL (2017) Hijacking of a hashtag: The case of #CheersToSochi. In
Routledge Handbook of International Sport Business, pp.251-260.
