Publications for Aravind Reghunathan
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Journal Articles
Nicholson, R, Parry, KD,
Reghunathan, A, Gilani, P, Marmion, V (2025)
Levelling the playing field: the case of The Hundred and gender equality in cricket,
Sport in Society, pp.1-24, ISSN: 1743-0437. DOI:
10.1080/17430437.2025.2510958.
Reghunathan, A, Sarangi, S, Joseph, J (2025)
“Brands have changed, what about consumers?” Evaluations and consumption visibility of cross-gender brand extensions,
Journal of Global Marketing, ISSN: 0891-1762. DOI:
10.1080/08911762.2025.2502933.
Reghunathan, A and G, S (2022)
Enjoy your favourite book as a movie: using an experiential learning exercise to improve student understanding of brand extensions and marketing plan preparation,
IIM Kozhikode Society & Management Review, 12(1), pp.112-126, ISSN: 2277-9752. DOI:
10.1177/22779752211051101.
Reghunathan, A and Joseph, J (2021)
Winning the loyalty cup: impact of symbol-related brand elements on brand loyalty of sports clubs,
International Journal of Sport Management and Marketing, 21(3/4), pp.245-264, ISSN: 1475-8962. DOI:
10.1504/ijsmm.2021.10040072.
Reghunathan, A (2021)
Branding of government services: benefits and challenges,
IIM Kozhikode Society & Management Review, 10(2), pp.232-235, ISSN: 2277-9752. DOI:
10.1177/22779752211017600.
Reghunathan, A (2018)
Quiz Kerala: Spreading Knowledge,
Case centre, Case-Reference no. 518-0103-1.
Reghunathan, A and Joseph, J (2017)
Men will be men, women will be women: the case of cross-gender brand extensions,
Advances in Consumer Research, 45, pp.465-468, ISSN: 0098-9258.
Conferences
Reghunathan, A and Sukumara-Panicker, V (2025) Towards a Social Contract Model of Corporate Sponsorship in Women’s Football. In European Association for Sport Management, Budapest, Hungary.
Guerin, A, Burch, L, Read, D, Reghunathan, A (2025) The Evolution of Sport and Social Media Research. In North American Society for Sport Management Conference, San Diego, USA.
Reghunathan, A, Lock, D, Obiegbu, J (2024) Robots ‘talking’ over the world? Sports Commentary and Artificial Intelligence. In European Association for Sport Management, Paris, France.
Reghunathan, A and Lock, D (2024) Fan Identification through Glocalization: The Love Story of Kerala and Sevens. In International Conference on Social Identity in Sport, Dijon, France.
Reghunathan, A, Sugathan, P, Singhal, A (2023) Virtual Reality Games’ Effects on Users: A Netnographic Study of Gamer Experiences. In American Marketing Association, Nashville, USA.
Sugathan, P, Singhal, A, Jeesha, K, Reghunathan, A (2023) The Effect of Product Review Time on Reviewer and Consumer. In American Marketing Association, Nashville, USA.
Reghunathan, A and Lock, D (2022) Can a Modified Sport drive the Consumption of its Parent Sport? Insights from Sevens Football in Kerala, India. In European Association for Sport Management (EASM), Innsbruck, Austria.
Reghunathan, A (2018) Winning the Brand Loyalty Cup: The Psychological Play of Symbol-related Brand Elements of Football Clubs. In MathSport Asia, Jamshedpur, India.
Reghunathan, A and Joseph, J (2017) Men will be Men, Women will be Women: The Case of Cross-Gender Brand Extensions. In Association for Consumer Research, San Diego, USA.
Chapters
Reghunathan, A and Lock, D (2022) COVID-19 and Sports Consumption. In Routledge Handbook of Sport and COVID-19, Routledge, pp.131-140.
Posters
Reghunathan, A and Joseph, J (2016) Why Men Cannot Accept Feminine Brands, But Women Do Not Mind Masculine Ones!, Why Men Cannot Accept Feminine Brands, But Women Do Not Mind Masculine Ones! In: Society for Judgement and Decision Making (SJDM) Conference. Boston, USA..
Reports
Reghunathan, A, Rafaelle, N, Parry, K (2023) Levelling the playing field? The impact of The Hundred, Year One, Bournemouth University.
