Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Research Publications

Publications for Andrea Geurin

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Journal Articles

Geurin, AN (2023) Social Media and Consumer Behavior, International Journal of Sport Communication, pp.1-10, ISSN: 1936-3915. DOI: 10.1123/ijsc.2023-0110.

Clarke, E, Geurin, A, Burch, L (2022) Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport, Managing Sport and Leisure, ISSN: 2375-0472. DOI: 10.1080/23750472.2022.2049455.

Manoli, AE, Anagnostopoulos, C, Ahonen, A, Bolton, N, Bowes, A, Brown, C, Byers, T, Cockayne, D, Cooper, I, Du, J, Geurin, A, Hayday, E, Hayton, JW, Jenkin, C, Kenyon, JA, Kitching, N, Kirby, S, Kitchin, P, Kohe, GZ, Kokolakakis, T, Leng, HK, Ludvigsen, JAL, MacIntosh, EW, Maxwell, H, May, A, Misener, K, O’Gorman, J, Parnell, D, Parry, KD, Peng, Q, Plumley, D, Power, MJ, Ramchandani, G, Rayner, M, Scelles, N, Taylor, T, Webb, T, Winand, M (2022) Managing sport and leisure in the era of Covid-19, Managing Sport and Leisure, 27(1-2), pp.1-6, ISSN: 2375-0472. DOI: 10.1080/23750472.2022.2035963.

Geurin, A (2021) Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes, Communication and Sport, 11(2), pp.238-264, ISSN: 2167-4795. DOI: 10.1177/21674795211053627.

Hayes, M, Filo, K, Riot, C, Geurin, AN (2021) Using Communication Boundaries to Minimize Athlete Social Media Distractions During Events, Event Management, 25(6), pp.683-704, ISSN: 1525-9951. DOI: 10.3727/152599521x16106577965215.

Brison, NT and Geurin, A (2021) Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers, Journal of Interactive Advertising, 21(2), pp.121-138, DOI: 10.1080/15252019.2021.1919251.

Geurin, A and Naraine, ML (2020) 20 years of Olympic media research: trends and future directions, Frontiers in Sports and Active Living, 2, 572495, ISSN: 2624-9367. DOI: 10.3389/fspor.2020.572495.

Geurin, A (2020) Sport brand ambassadors' experiences in sponsored user-generated branding programs, Sport, Business and Management: An International Journal, ahead-of-print(ahead-of-print), ISSN: 2042-678X. DOI: 10.1108/sbm-08-2019-0065.

Geurin, A and McNary, EL (2020) Athletes as ambush marketers? An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games, European Sport Management Quarterly, ISSN: 1618-4742. DOI: 10.1080/16184742.2020.1725091.

Hayes, M, Filo, K, Geurin, A, Riot, C (2020) An exploration of the distractions inherent to social media use among athletes, Sport Management Review, ISSN: 1441-3523. DOI: 10.1016/j.smr.2019.12.006.

Hayes, M, Filo, K, Riot, C, Geurin, A (2019) Athlete Perceptions of Social Media Benefits and Challenges During Major Sport Events, International Journal of Sport Communication, 12(4), pp.449-481, ISSN: 1936-3915. DOI: 10.1123/ijsc.2019-0026.

Thompson, A-J, Martin, AJ, Gee, S, Geurin, A (2018) Building brand and fan relationships through social media, Sport, Business and Management: An International Journal, 8(3), pp.235-256, DOI: 10.1108/SBM-04-2017-0024.

Thompson, A-J, Martin, AJ, Gee, S, Geurin, AN (2017) Fans’ Perceptions of Professional Tennis Events’ Social Media Presence, Communication & Sport, 5(5), pp.579-603, ISSN: 2167-4795. DOI: 10.1177/2167479516650442.

Geurin, A (2017) Elite female athletes' perceptions of new media use relating to their careers: A qualitative analysis, Journal of Sport Management, 31(4), pp.345-359, ISSN: 0888-4773. DOI: 10.1123/jsm.2016-0157.

Geurin, AN and Burch, LM (2016) User-generated branding via social media: An examination of six running brands, Sport Management Review, 20(3), pp.273-284, ISSN: 1441-3523. DOI: 10.1016/j.smr.2016.09.001.

Lough, NL, Pharr, JR, Geurin, A (2016) I am bolder: a social cognitive examination of road race participant behavior, SPORT MARKETING QUARTERLY, 25(2), pp.90-102, ISSN: 1061-6934.

Geurin-Eagleman, AN (2015) Online Communities Among International Masters Gymnastics Participants: A Uses and Gratifications Analysis, International Journal of Sport Communication, 8(3), pp.313-329, ISSN: 1936-3915. DOI: 10.1123/ijsc.2015-0045.

Geurin-Eagleman, AN and Burch, LM (2015) Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram, Sport Management Review, 19(2), pp.133-145, ISSN: 1441-3523. DOI: 10.1016/j.smr.2015.03.002.

Eagleman, AN (2015) Constructing gender differences: newspaper portrayals of male and female gymnasts at the 2012 Olympic Games, Sport in Society, 18(2), pp.234-247, ISSN: 1743-0437. DOI: 10.1080/17430437.2013.854509.

Geurin-Eagleman, AN and McNary, E (2014) The Changing Climates of the Sport Management Academic Job Market and Doctoral Students’ Career Expectations, Sport Management Education Journal, 8(1), pp.1-13, ISSN: 1938-6974. DOI: 10.1123/smej.2011-0003.

Eagleman, AN, Rodenberg, RM, Lee, S (2014) From ‘hollow-eyed pixies’ to ‘team of adults’: media portrayals of Olympic women’s gymnastics before and after an increased minimum age policy, Qualitative Research in Sport, Exercise and Health, 6(3), pp.401-421, ISSN: 2159-676X. DOI: 10.1080/2159676x.2013.877961.

Eagleman, A, Burch, LM, Vooris, R (2014) A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries, Journal of Sport Management, 28(4), pp.457-470, ISSN: 0888-4773. DOI: 10.1123/jsm.2013-0151.

Geurin-Eagleman, AN and Burch, LM (2014) Editorial, International Journal of Sport Management and Marketing, 15(3-4), pp.99-101, ISSN: 1475-8962.

Eagleman, AN (2013) Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies, Sport Management Review, 16(4), pp.488-497, ISSN: 1441-3523. DOI: 10.1016/j.smr.2013.03.004.

Eagleman, AN (2013) Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races, International Journal of Sport Management and Marketing, 13(3/4), pp.200-200, ISSN: 1475-8962. DOI: 10.1504/ijsmm.2013.059724.

(2011) Major League Baseball, DOI: 10.4135/9781412994156.n409.

(2011) Media Guide, DOI: 10.4135/9781412994156.n442.

(2011) Public Relations, DOI: 10.4135/9781412994156.n619.

Eagleman, AM (2011) Stereotypes of race and nationality: A qualitative analysis of sport magazine coverage of MLB players, Journal of Sport Management, 25(2), pp.156-168, ISSN: 0888-4773. DOI: 10.1123/jsm.25.2.156.

Clavio, G and Eagleman, AN (2011) Gender and sexually suggestive images in sports blogs, Journal of Sport Management, 25(4), pp.295-304, ISSN: 0888-4773. DOI: 10.1123/jsm.25.4.295.

Eagleman, AN (Accepted for publication) Gymnastics, DOI: 10.4135/9781412995962.n362.


Geurin, AN and Gee, S (2014) Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games. In , International Journal of Sport Management and Marketing, pp.322-322, DOI: 10.1504/ijsmm.2014.073209.

Pedersen, PM, Miloch, KS, Clavio, G, Geurin, AN (2007) A content analysis of the coverage given to boys' and girls' high school basketball. In , RESEARCH QUARTERLY FOR EXERCISE AND SPORT, pp.A115-A116.


Pedersen, PM, Laucella, P, Geurin, A, Kian, E (2020) Strategic Sport Communication, Human Kinetics Publishers, ISBN: 9781492594499.

Lough, N and Geurin, A (2019) Routledge Handbook of the Business of Women's Sport, Routledge, ISBN: 9781351333948.

Geurin, AN and Lough, N (2019) Conclusion, Routledge, DOI: 10.4324/9780203702635-43.

Lough, N and Geurin, AN (2019) Introduction,ISBN: 9781138571617.


Geurin, AN (2022) COVID-19, and the Narratives Surrounding Simone Biles and Athlete Mental Health During the Tokyo 2020 Olympic Games. In Routledge Handbook of Sport and COVID-19, pp.87-96, ISBN: 9781032009070. DOI: 10.4324/9781003176329-11.

Geurin, A (2019) Media coverage of women athletes during the Olympic Games. In Geurin, NLAN (ed) Routledge Handbook of the Business of Women's Sport, Routledge, pp.529-539, ISBN: 9780203702635. DOI: 10.4324/9780203702635.

Lough, N and Geurin, AN (2019) Introduction. In Routledge Handbook of the Business of Women’s Sport, Routledge, pp.1-7, DOI: 10.4324/9780203702635-1.

Geurin, AN (2019) Media coverage of women athletes during the Olympic Games. In Routledge Handbook of the Business of Women’s Sport, Routledge, pp.529-539, DOI: 10.4324/9780203702635-42.

Geurin-Eagleman, A (2016) Media and Communications. In Contemporary Issues in Sport Management: A Critical Introduction, SAGE Publications Ltd, pp.124-134, DOI: 10.4135/9781473919761.n10.

Geurin-Eagleman, AN (2015) Communication in sport management. In Leadership in Sport, pp.95-106, ISBN: 9781138818248.

Eagleman, AN and McNary, EL (2011) Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics. In Sport as a Business, Palgrave Macmillan UK, pp.99-114, ISBN: 9781349320721. DOI: 10.1057/9780230306639_6.

Eagleman, AN and Martin, TG (Accepted for publication) Race Portrayals in Sport Communication. In Routledge Handbook of Sport Communication, Routledge,ISBN: 9780415518192. DOI: 10.4324/9780203123485.ch37.

Eagleman, AN (Accepted for publication) Using the Olympic Platform for Communications. In Handbook of the London 2012 Olympic and Paralympic Games, Routledge,ISBN: 9780415671927. DOI: 10.4324/9780203126486.ch15.

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