Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Research Publications


Publications for Victoria Story

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Journal Articles

Burton, J, Story, VM, Zolkiewski, J, Nisha, N (2024) Digital service innovation challenges faced during servitization: a multi-level perspective, Journal of Service Management, 35(2), pp.202-226, ISSN: 1757-5818. DOI: 10.1108/josm-12-2022-0398.

Zolkiewski, J, Story, V, Burton, J, Raddats, C, Baines, T, Medway, D (2023) Tensions in value spaces: The organizational buying center and advanced services, Industrial Marketing Management, 114, pp.196-210, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2023.08.006.

Golgeci, I, Lacka, E, Kuivalainen, O, Story, V (2022) Intra and inter-organizational paradoxes in product-service systems: Current insights and future research directions, Industrial Marketing Management, 107, pp.A25-A31, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2022.10.018.

Baehre, S, O'Dwyer, M, O'Malley, L, Story, V (2022) Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods, Journal of Business Research, 149, pp.353-362, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2022.04.048.

Marcon, É, Marcon, A, Ayala, NF, Frank, AG, Story, V, Burton, J, Raddats, C, Zolkiewski, J (Accepted for publication) Capabilities supporting digital servitization: A multi-actor perspective, Industrial Marketing Management, 103, pp.97-116, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2022.03.003.

O’Malley, L, Harris, LC, Story, V (2022) Managing tourist risk, grief and distrust post COVID-19, Tourism and Hospitality Research, ISSN: 1467-3584. DOI: 10.1177/14673584221089730.

Harris, L, O'Malley, L, Story, V (Accepted for publication) Hens and stags: What happens in Barca stays in Barca, Annals of Tourism Research, pp.103232-103232, ISSN: 0160-7383. DOI: 10.1016/j.annals.2021.103232.

Story, V, Zolkiewski, J, Verleye, K, Nazifi, A, Hannibal, C, Grimes, A, Abboud, L (2020) Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems, Journal of Business Research, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2020.04.029.

Vaittinen, E, Nenonen, S, Story, V (2019) Retailer service acceptance: simply adding a service to the offer portfolio or committing to marketing it, International Review of Retail, Distribution and Consumer Research, 29(2), pp.139-159, ISSN: 0959-3969. DOI: 10.1080/09593969.2018.1555542.

Oliveira, J, Yazdani, NM, Cadogan, J, Hodgkinson, I, Tsougkou, L, Jean, R, Story, V, Boso, N (2017) The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination, Journal of Business Research, 88, pp.505-512, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2017.12.001.

Burton, J, Story, VM, Raddats, C, Zolkiewski, J (2017) Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies, International Journal of Production Economics, ISSN: 0925-5273. DOI: 10.1016/j.ijpe.2017.01.013.

Cadogan, J, Boso, N, Story, V, Adeola, O (2017) Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions, Journal of Business Research, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2016.04.078.

Raddats, C, Zolkiewski, J, Story, V, Burton, J, Baines, T, Bigdeli, AZ (2017) Interactively developed capabilities: Evidence from dyadic servitization relationships, International Journal of Operations and Production Management, ISSN: 1758-6593. DOI: 10.1108/IJOPM-08-2015-0512.

Zolkiewski, J, Story, V, Burton, J, Chan, P, Gomes, A, Hunter-Jones, P, O'Malley, L, Peters, LD, Raddats, C, Robinson, W (2017) Strategic B2B customer experience management: the importance of outcomes-based measures, Academy of Marketing, ISSN: 0887-6045. DOI: 10.1108/JSM-10-2016-0350.

Kakoudakis, KI, McCabe, S, Story, V (2017) Social tourism and self-efficacy: Exploring links between tourism participation, job-seeking and unemployment, Annals of Tourism Research, ISSN: 0160-7383. DOI: 10.1016/j.annals.2017.05.005.

Boso, N, Story, VM, Cadogan, JW, Annan, J, Kadić-Maglajlić, S, Micevski, M (2016) Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises, Journal of Business Research, 69(11), pp.5040-5045, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2016.04.077.

Burton, J, Story, V, Zolkiewski, J, Raddats, C, Baines, T, Medway, D (2016) Identifying tensions in the servitized value chain, Research-Technology Management, 59(5), pp.38-47, ISSN: 0895-6308.

Zolkiewski, J, Story, V, Burton, J (2016) The role of relationships and networks in radical innovation [guest editorial], Journal of Business and Industrial Marketing, ISSN: 0885-8624. DOI: 10.1108/JBIM-12-2015-0249.

Story, VM, Raddats, C, Burton, J, Zolkiewski, J, Baines, T (2016) Capabilities for advanced services: A multi-actor perspective, Industrial Marketing Management, 60, pp.54-68, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2016.04.015.

Raddats, C, Baines, T, Burton, J, Story, VM, Zolkiewski, J (2016) Motivations for servitization: The impact of product complexity, International Journal of Operations & Production Management, 36(5), pp.572-591, DOI: 10.1108/IJOPM-09-2014-0447.

Boso, N, Oghazi, P, Cadogan, J, Story, V (2016) Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy, Journal of Small Business Strategy, 26(1), pp.1-24, ISSN: 1081-8510.

Boso, N, Oghazi, P, Cadogan, JW, Story, VM (2016) Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy, Journal of Small Business Strategy, 26(1Special Issue), pp.1-24, ISSN: 1081-8510.

Heath, T, O'Malley, L, Heath, M, Story, V (2014) Caring and conflicted: mothers' ethical judgements about consumption, Journal of Business Ethics, 136(2), pp.237-250, ISSN: 0167-4544. DOI: 10.1007/s10551-014-2441-z.

Story, V, Boso, N, Cadogan, J (2014) The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets, JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 32(1), pp.45-64, ISSN: 0737-6782. DOI: 10.1111/jpim.12180.

Story, V, Daniels, K, Zolkiewski, J, Dainty, A (2014) The barriers and consequences of radical innovations: introduction to the issue, INDUSTRIAL MARKETING MANAGEMENT, 43(8), pp.1271-1277, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2014.09.001.

Boso, N, Story, VM, Cadogan, JW, Micevski, M, Kadić-Maglajlić, S (2013) Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies, Journal of International Marketing, 21(4), pp.62-87, ISSN: 1069-031X. DOI: 10.1509/jim.13.0052.

Boso, N, Story, VM, Cadogan, JW (2013) Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy, Journal of Business Venturing, 28(6), pp.708-727, ISSN: 0883-9026. DOI: 10.1016/j.jbusvent.2013.04.001.

Boso, N, Cadogan, JW, Story, VM (2013) Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy, International Small Business Journal: Researching Entrepreneurship, 31(1), pp.57-81, ISSN: 0266-2426. DOI: 10.1177/0266242611400469.

Boso, N, Cadogan, JW, Story, VM (2012) Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital, International Business Review, 21(4), pp.667-681, ISSN: 0969-5931. DOI: 10.1016/j.ibusrev.2011.07.009.

Daniels, KJ, Wimalasiri, V, Cheyne, AJT, Story, V (2011) Linking the demands-control-support model to innovation: The moderating role of personal initiative on the generation and implementation of ideas, Journal of Occupational and Organizational Psychology, 84(3), pp.581-598, ISSN: 2044-8325. DOI: 10.1348/096317910X494269.

Story, VM, O'Malley, L, Hart, S (2011) Roles, Role Performance and Radical Innovation Competences, Industrial Marketing Management, 40(6), pp.952-966, ISSN: 1873-2062.

O'Malley, L, Story, VM, O'Sullivan, V (2011) Marketing in a recession: Retrench or Invest? Journal of Strategic Markeitng, 19(3), pp.285-310.

Story, VM, Hart, S, O'Malley, L (2009) Relational resources and competences for radical product innovation, Journal of Marketing Management, 25(5-6), pp.461-481, ISSN: 1472-1376.

Taylor‐West, P, Fulford, H, Reed, G, Story, V, Saker, J (2008) Familiarity, expertise and involvement: key consumer segmentation factors, Journal of Consumer Marketing, 25(6), pp.361-368, ISSN: 0736-3761. DOI: 10.1108/07363760810902495.

Patterson, M, O'Malley, L, Story, VM (2008) Women in advertising: Representations, Repercussions, Responses, Irish Marketing Review, 20(1), ISSN: 0790-7362.

Story, V, O'Malley, L, Hart, S, Saker, JM (2008) The Development of Relationships and Networks for Successful Radical Innovation, Journal of Customer Behaviour, 7(3), pp.187-200, ISSN: 1475-3928. DOI: 10.1362/147539208X369634.

Taylor West, P, Fulford, H, Reed, GM, Story, VM, Saker, JM (2008) Familiarity, Expertise and Involvement: Key Consumer Segmentation Factors, Journal of Consumer Marketing, 25(6), pp.361-368, ISSN: 0736-3761. DOI: 10.1108/07363760810902495.

Faram, MG, Saker, JM, Story, VM (2007) Perspectives of Different Parties involved in the Selection of Capital Equipment for Sewerage and Wastewater-Associated Infrastructure Investment Projects, Water and Environmental Journal, 21, pp.165-172, ISSN: 1747-6585.

Cadogan, JW, Cui, CC, Morgan, RE, Story, VM (2006) Factors Facilitating and Impeding the Development of Export Market-Oriented Behavior: A Study of Hong Kong Manufacturing Exporters, Industrial Marketing Management, 35(5), pp.634-647, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2005.06.014.

Maxwell, S, Reed, GM, Saker, JM, Story, VM (2005) The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps, Journal of Personal Selling & Sales Management, 25(3), pp.215-229, ISSN: 0885-3134.

Reed, GM, Story, VM, Saker, JM (2004) Business-to-Business Marketing: What is Important to the Practitioner?, Marketing Intelligence & Planning, 22(5), pp.501-510, ISSN: 0263-4503. DOI: 10.1108/02634500410551888.

Reed, GM, Story, VM, Saker, JM (2004) Information Technology: Changing the Face of Automotive Retailing?, International Journal of Retail & Distribution Management, 32(1), pp.19-32, ISSN: 0959-0552. DOI: 10.1108/09590550410515524.

Story, VM, Smith, IG, Saker, JM (2001) Developing Appropriate Measures of New Product Development: A Contingency-Based Approach, International Journal of Innovation Management, 5(1), pp.21-47, ISSN: 1363-9196. DOI: 10.1142/S1363919601000282.

Story, VM, Hurdley, L, Smith, IG, Saker, JM (2001) Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment, The Marketing Review, 1(4), pp.487-504, ISSN: 1469-347X. DOI: 10.1362/1469347002562579.

Story, VM, Smith, IG, Callow, G (2001) Characteristics of Successful New Product Development: Findings from a Survey of UK Automotive Component Suppliers, International Journal of Automotive Technology and Management, 1(2/3), pp.196-217, ISSN: 1470-9511.

Story, V, Smith, G, Callow, G (2001) Characteristics of successful new product development: findings from a survey of UK automotive component suppliers, International Journal of Automotive Technology and Management, 1(2-3), pp.196-216, ISSN: 1470-9511. DOI: 10.1504/ijatm.2001.000035.



Conferences

Yazdani, N, Pfajfar, G, Cadogan, JW, Mitręga, M, Lioliou, E, Jean, R-J, Hodgkinson, I, Tsougkou, E, Story, VM, Boso, N, Oliveira, JS (Accepted for publication) Cooperative Export Channel Modes in Times of Uncertainty, A Key to Born Global Firms’ Survival?. In 6th Industrial Marketing Management Summit, Bamberg, Germany.

Doma, SHAIMAA, Story, V, Mousavi, S (2022) Applying Gamification to New Service Development. In 12th AMA SERVSIG conference, University of Strathclyde, Glasgow, Scotland.

Doma, S, Story, V, Mousavi, S (2022) Applying Gamification to New Service Development. In The Academy of Marketing, University of Huddersfield, UK.

Mountney, S, Ross, T, May, A, Qin, S-F, Nui, X, King, M, Kapoor, K, Story, V, Burton, J (2020) Digitally supporting the co-creation of future advanced services for 'Heat as a Service'. In Bigdeli, A and Baines, T (ed) The Spring Servitization Conference 2020; Proceedings of the The Spring Servitization Conference 2020, Birmingham, UK [Virtual conference], pp.64-71, ISBN: 9781854494290.

Tsougkou, L, Cadogan, J, Hodgkinson, I, Oliveira, J, Nizam, A, Story, V, Boso, N, Despoudi, S (2018) Global orientation and export competitive advantage: A study of Malaysian firms [Abstract]. In Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain.

Tsougkou, L, Cadogan, J, Hodgkinson, I, Oliveira, J, Laukkanen, T, Story, V, Yazdani, NM, Boso, N (2018) A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]. In 2018 Global Marketing Conference (GMC), Tokyo, Japan.

Pakhunwanich, P, Story, V, Cadogan, J (2018) Dynamic product proliferation and firm performance implications. In The 25th Innovation and Product Development Management Conference (IPDMC), PORTO, PORTUGAL.

Muchmore, S, Ragsdell, G, Colechin, M, Story, V (2018) Knowledge exploitation and value creation: Lessons from the energy sector. In ICICKM, University of Western Cape, Cape Town, South Africa, pp.207-215, ISBN: 9781912764105.

Tsougkou, E, Oliveira, J, Cadogan, J, Hodgkinson, I, Laukkanen, T, Story, V, Yazdani, NM, Boso, N (2017) Does export product adaptation enable customer value creation? An examination of Finnish exporters. In EMAC Annual Conference, Groningen, Netherlands.

Boso, N, Story, VM, Cadogan, JW, Ashie, E (2015) Complementary Effects of Entrepreneurial Orientation, Market Orientation and Network Ties on Performance of Entrepreneurial Firms in a Developing Economy. In , p.268, DOI: 10.1007/978-3-319-10951-0_95.

Kelly, G, III, RS, Dainty, A, Story, V (2011) Improving the design process for adaptability: linking feedback and architectural values. In Association of Researchers in Construction Management, ARCOM 2011 - Proceedings of the 27th Annual Conference, pp.43-52, ISBN: 9780955239052.

Kelly, G, III, RS, Dainty, A, Story, V (2011) Improving the design of adaptable buildings though effective feedback in use. In CIB Management and Innovation for a Sustainable Built Environment Conference, Amsterdam,ISBN: 9789052693958.

Story, V, Saker, J, Smith, G (2002) Forecasting the future of european automotive retailing: A foresight vehicle research project. In , SAE Technical Papers. DOI: 10.4271/2002-01-0180.



Chapters

Story, V, Zolkiewski, J, Burton, J, Raddats, C (2021) Manufacturers' service innovation efforts: from customer projects to business models and beyond. In Kohtamäki, M, Baines, T, Rabetino, R, Bigdeli, AZ, Kowalkowski, C, Oliva, R, Parida, V (ed) The Palgrave Handbook of Servitization, Palgrave Macmillan, Cham, pp.419-436, ISBN: 9783030757700. DOI: 10.1007/978-3-030-75771-7_27.

Zolkiewski, J, Burton, J, Story, VM, Raddats, C, Baines, T, Medway, D (2020) Overcoming Territorial Tensions in Servitized Networks: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.273-274, DOI: 10.1007/978-3-030-42545-6_81.

Raddats, C, Burton, J, Zolkiewski, J, Story, V (2018) Overcoming the challenges of servitisation: Aligning responses to service strategy. In Practices and Tools for Servitization: Managing Service Transition, pp.171-184, DOI: 10.1007/978-3-319-76517-4_9.

Boso, N, Cadogan, JW, Story, VM (2017) Complementary Effect of Entrepreneurial and Market Orientations on Export new Product Success Under Differing Levels of Competitive Intensity and Financial Capital. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science,p.164, DOI: 10.1007/978-3-319-50008-9_43.

Boso, N, Cadogan, JW, Story, VM (2015) Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance?. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science,p.125, DOI: 10.1007/978-3-319-10873-5_64.



Other

Zolkiewski, J, Story, V, Burton, J (2016) Guest editorial. DOI: 10.1108/jbim-12-2015-0249.



Getting in touch

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