Journal Articles
Tsougkou, E, Cadogan, JW, Boso, N, Hodgkinson, I, Oliveira, J, Laukkanen, T, Yazdani, N,
Story, V (2024)
International product adaptation and performance: A systematic analysis of the literature and agenda for future research,
Journal of World Business, ISSN: 1090-9516.
Burton, J,
Story, V, Zolkiewski, J, Nisha, N (2023)
Digital service innovation challenges faced during servitization: a multi-level perspective,
Journal of Service Management, 35(2), pp.202-226, ISSN: 1757-5818. DOI:
10.1108/josm-12-2022-0398.
Zolkiewski, J,
Story, V, Burton, J, Raddats, C, Baines, T, Medway, D (2023)
Tensions in value spaces: The organizational buying center and advanced services,
Industrial Marketing Management, 114, pp.196-210, ISSN: 0019-8501. DOI:
10.1016/j.indmarman.2023.08.006.
Golgeci, I, Lacka, E, Kuivalainen, O,
Story, V (2022)
Intra and inter-organizational paradoxes in product-service systems: Current insights and future research directions,
Industrial Marketing Management, 107, pp.A25-A31, ISSN: 0019-8501. DOI:
10.1016/j.indmarman.2022.10.018.
Baehre, S, O'Dwyer, M, O'Malley, L,
Story, V (2022)
Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods,
Journal of Business Research, 149, pp.353-362, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2022.04.048.
Marcon, É, Marcon, A, Ayala, NF, Frank, AG, Story, V, Burton, J, Raddats, C, Zolkiewski, J (Accepted for publication) Capabilities supporting digital servitization: A multi-actor perspective, Industrial Marketing Management, 103, pp.97-116, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2022.03.003.
O’Malley, L, Harris, LC,
Story, V (2022)
Managing tourist risk, grief and distrust post COVID-19,
Tourism and Hospitality Research, ISSN: 1467-3584. DOI:
10.1177/14673584221089730.
Harris, L, O'Malley, L, Story, V (Accepted for publication) Hens and stags: What happens in Barca stays in Barca, Annals of Tourism Research, pp.103232-103232, ISSN: 0160-7383. DOI: 10.1016/j.annals.2021.103232.
Story, V, Zolkiewski, J, Verleye, K, Nazifi, A, Hannibal, C, Grimes, A, Abboud, L (2020)
Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems,
Journal of Business Research, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2020.04.029.
Vaittinen, E, Nenonen, S,
Story, V (2019)
Retailer service acceptance: simply adding a service to the offer portfolio or committing to marketing it,
International Review of Retail, Distribution and Consumer Research, 29(2), pp.139-159, ISSN: 0959-3969. DOI:
10.1080/09593969.2018.1555542.
Oliveira, J, Yazdani, NM, Cadogan, J, Hodgkinson, I, Tsougkou, L, Jean, R,
Story, V, Boso, N (2017)
The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination,
Journal of Business Research, 88, pp.505-512, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2017.12.001.
Burton, J,
Story, VM, Raddats, C, Zolkiewski, J (2017)
Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies,
International Journal of Production Economics, ISSN: 0925-5273. DOI:
10.1016/j.ijpe.2017.01.013.
Cadogan, J, Boso, N,
Story, V, Adeola, O (2017)
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions,
Journal of Business Research, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2016.04.078.
Raddats, C, Zolkiewski, J,
Story, V, Burton, J, Baines, T, Bigdeli, AZ (2017)
Interactively developed capabilities: Evidence from dyadic servitization relationships,
International Journal of Operations and Production Management, ISSN: 1758-6593. DOI:
10.1108/IJOPM-08-2015-0512.
Zolkiewski, J,
Story, V, Burton, J, Chan, P, Gomes, A, Hunter-Jones, P, O'Malley, L, Peters, LD, Raddats, C, Robinson, W (2017)
Strategic B2B customer experience management: the importance of outcomes-based measures,
Academy of Marketing, ISSN: 0887-6045. DOI:
10.1108/JSM-10-2016-0350.
Kakoudakis, KI, McCabe, S,
Story, V (2017)
Social tourism and self-efficacy: Exploring links between tourism participation, job-seeking and unemployment,
Annals of Tourism Research, ISSN: 0160-7383. DOI:
10.1016/j.annals.2017.05.005.
Boso, N,
Story, VM, Cadogan, JW, Annan, J, Kadić-Maglajlić, S, Micevski, M (2016)
Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises,
Journal of Business Research, 69(11), pp.5040-5045, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2016.04.077.
Burton, J,
Story, V, Zolkiewski, J, Raddats, C, Baines, T, Medway, D (2016)
Identifying tensions in the servitized value chain,
Research-Technology Management, 59(5), pp.38-47, ISSN: 0895-6308.
Zolkiewski, J,
Story, V, Burton, J (2016)
The role of relationships and networks in radical innovation [guest editorial],
Journal of Business and Industrial Marketing, ISSN: 0885-8624. DOI:
10.1108/JBIM-12-2015-0249.
Story, VM, Raddats, C, Burton, J, Zolkiewski, J, Baines, T (2016)
Capabilities for advanced services: A multi-actor perspective,
Industrial Marketing Management, 60, pp.54-68, ISSN: 0019-8501. DOI:
10.1016/j.indmarman.2016.04.015.
Raddats, C, Baines, T, Burton, J,
Story, VM, Zolkiewski, J (2016)
Motivations for servitization: The impact of product complexity,
International Journal of Operations & Production Management, 36(5), pp.572-591, DOI:
10.1108/IJOPM-09-2014-0447.
Boso, N, Oghazi, P, Cadogan, J,
Story, V (2016)
Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy,
Journal of Small Business Strategy, 26(1), pp.1-24, ISSN: 1081-8510.
Boso, N, Oghazi, P, Cadogan, JW,
Story, VM (2016) Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy,
Journal of Small Business Strategy, 26(1Special Issue), pp.1-24, ISSN: 1081-8510.
Heath, T, O'Malley, L, Heath, M,
Story, V (2014)
Caring and conflicted: mothers' ethical judgements about consumption,
Journal of Business Ethics, 136(2), pp.237-250, ISSN: 0167-4544. DOI:
10.1007/s10551-014-2441-z.
Story, V, Boso, N, Cadogan, J (2014)
The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets,
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 32(1), pp.45-64, ISSN: 0737-6782. DOI:
10.1111/jpim.12180.
Story, V, Daniels, K, Zolkiewski, J, Dainty, A (2014)
The barriers and consequences of radical innovations: introduction to the issue,
INDUSTRIAL MARKETING MANAGEMENT, 43(8), pp.1271-1277, ISSN: 0019-8501. DOI:
10.1016/j.indmarman.2014.09.001.
Boso, N,
Story, VM, Cadogan, JW, Micevski, M, Kadić-Maglajlić, S (2013)
Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies,
Journal of International Marketing, 21(4), pp.62-87, ISSN: 1069-031X. DOI:
10.1509/jim.13.0052.
Boso, N,
Story, VM, Cadogan, JW (2013)
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy,
Journal of Business Venturing, 28(6), pp.708-727, ISSN: 0883-9026. DOI:
10.1016/j.jbusvent.2013.04.001.
Boso, N, Cadogan, JW,
Story, VM (2013)
Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy,
International Small Business Journal: Researching Entrepreneurship, 31(1), pp.57-81, ISSN: 0266-2426. DOI:
10.1177/0266242611400469.
Boso, N, Cadogan, JW,
Story, VM (2012)
Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital,
International Business Review, 21(4), pp.667-681, ISSN: 0969-5931. DOI:
10.1016/j.ibusrev.2011.07.009.
Daniels, KJ, Wimalasiri, V, Cheyne, AJT,
Story, V (2011)
Linking the demands-control-support model to innovation: The moderating role of personal initiative on the generation and implementation of ideas,
Journal of Occupational and Organizational Psychology, 84(3), pp.581-598, ISSN: 2044-8325. DOI:
10.1348/096317910X494269.
Story, VM, O'Malley, L, Hart, S (2011) Roles, Role Performance and Radical Innovation Competences,
Industrial Marketing Management, 40(6), pp.952-966, ISSN: 1873-2062.
O'Malley, L,
Story, VM, O'Sullivan, V (2011) Marketing in a recession: Retrench or Invest?
Journal of Strategic Markeitng, 19(3), pp.285-310.
Story, VM, Hart, S, O'Malley, L (2009) Relational resources and competences for radical product innovation,
Journal of Marketing Management, 25(5-6), pp.461-481, ISSN: 1472-1376.
Taylor‐West, P, Fulford, H, Reed, G,
Story, V, Saker, J (2008)
Familiarity, expertise and involvement: key consumer segmentation factors,
Journal of Consumer Marketing, 25(6), pp.361-368, ISSN: 0736-3761. DOI:
10.1108/07363760810902495.
Patterson, M, O'Malley, L,
Story, VM (2008) Women in advertising: Representations, Repercussions, Responses,
Irish Marketing Review, 20(1), ISSN: 0790-7362.
Story, V, O'Malley, L, Hart, S, Saker, JM (2008)
The Development of Relationships and Networks for Successful Radical Innovation,
Journal of Customer Behaviour, 7(3), pp.187-200, ISSN: 1475-3928. DOI:
10.1362/147539208X369634.
Taylor West, P, Fulford, H, Reed, GM,
Story, VM, Saker, JM (2008)
Familiarity, Expertise and Involvement: Key Consumer Segmentation Factors,
Journal of Consumer Marketing, 25(6), pp.361-368, ISSN: 0736-3761. DOI:
10.1108/07363760810902495.
Faram, MG, Saker, JM,
Story, VM (2007) Perspectives of Different Parties involved in the Selection of Capital Equipment for Sewerage and Wastewater-Associated Infrastructure Investment Projects,
Water and Environmental Journal, 21, pp.165-172, ISSN: 1747-6585.
Cadogan, JW, Cui, CC, Morgan, RE,
Story, VM (2006)
Factors Facilitating and Impeding the Development of Export Market-Oriented Behavior: A Study of Hong Kong Manufacturing Exporters,
Industrial Marketing Management, 35(5), pp.634-647, ISSN: 0019-8501. DOI:
10.1016/j.indmarman.2005.06.014.
Maxwell, S, Reed, GM, Saker, JM,
Story, VM (2005) The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps,
Journal of Personal Selling & Sales Management, 25(3), pp.215-229, ISSN: 0885-3134.
Reed, GM,
Story, VM, Saker, JM (2004)
Business-to-Business Marketing: What is Important to the Practitioner?,
Marketing Intelligence & Planning, 22(5), pp.501-510, ISSN: 0263-4503. DOI:
10.1108/02634500410551888.
Reed, GM,
Story, VM, Saker, JM (2004)
Information Technology: Changing the Face of Automotive Retailing?,
International Journal of Retail & Distribution Management, 32(1), pp.19-32, ISSN: 0959-0552. DOI:
10.1108/09590550410515524.
Story, VM, Smith, IG, Saker, JM (2001)
Developing Appropriate Measures of New Product Development: A Contingency-Based Approach,
International Journal of Innovation Management, 5(1), pp.21-47, ISSN: 1363-9196. DOI:
10.1142/S1363919601000282.
Story, VM, Hurdley, L, Smith, IG, Saker, JM (2001)
Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment,
The Marketing Review, 1(4), pp.487-504, ISSN: 1469-347X. DOI:
10.1362/1469347002562579.
Story, VM, Smith, IG, Callow, G (2001) Characteristics of Successful New Product Development: Findings from a Survey of UK Automotive Component Suppliers,
International Journal of Automotive Technology and Management, 1(2/3), pp.196-217, ISSN: 1470-9511.
Story, V, Smith, G, Callow, G (2001)
Characteristics of successful new product development: findings from a survey of UK automotive component suppliers,
International Journal of Automotive Technology and Management, 1(2-3), pp.196-216, ISSN: 1470-9511. DOI:
10.1504/ijatm.2001.000035.
Conferences
Yazdani, N, Pfajfar, G, Cadogan, JW, Mitręga, M, Lioliou, E, Jean, R-J, Hodgkinson, I, Tsougkou, E, Story, VM, Boso, N, Oliveira, JS (Accepted for publication) Cooperative Export Channel Modes in Times of Uncertainty, A Key to Born Global Firms’ Survival?. In 6th Industrial Marketing Management Summit, Bamberg, Germany.
Doma, SHAIMAA,
Story, V, Mousavi, S (2022) Applying Gamification to New Service Development. In
12th AMA SERVSIG conference, University of Strathclyde, Glasgow, Scotland.
Doma, S,
Story, V, Mousavi, S (2022) Applying Gamification to New Service Development. In
The Academy of Marketing, University of Huddersfield, UK.
Mountney, S, Ross, T, May, A, Qin, S-F, Nui, X, King, M, Kapoor, K,
Story, V, Burton, J (2020)
Digitally supporting the co-creation of future advanced services for 'Heat as a Service'. In Bigdeli, A and Baines, T (ed)
The Spring Servitization Conference 2020; Proceedings of the The Spring Servitization Conference 2020, Birmingham, UK [Virtual conference], pp.64-71, ISBN: 9781854494290.
Tsougkou, L, Cadogan, J, Hodgkinson, I, Oliveira, J, Nizam, A,
Story, V, Boso, N, Despoudi, S (2018)
Global orientation and export competitive advantage: A study of Malaysian firms [Abstract]. In
Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain.
Tsougkou, L, Cadogan, J, Hodgkinson, I, Oliveira, J, Laukkanen, T,
Story, V, Yazdani, NM, Boso, N (2018)
A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]. In
2018 Global Marketing Conference (GMC), Tokyo, Japan.
Pakhunwanich, P,
Story, V, Cadogan, J (2018)
Dynamic product proliferation and firm performance implications. In
The 25th Innovation and Product Development Management Conference (IPDMC), PORTO, PORTUGAL.
Muchmore, S, Ragsdell, G, Colechin, M,
Story, V (2018)
Knowledge exploitation and value creation: Lessons from the energy sector. In
ICICKM, University of Western Cape, Cape Town, South Africa, pp.207-215, ISBN: 9781912764105.
Tsougkou, E, Oliveira, J, Cadogan, J, Hodgkinson, I, Laukkanen, T,
Story, V, Yazdani, NM, Boso, N (2017)
Does export product adaptation enable customer value creation? An examination of Finnish exporters. In
EMAC Annual Conference, Groningen, Netherlands.
Boso, N,
Story, VM, Cadogan, JW, Ashie, E (2015)
Complementary Effects of Entrepreneurial Orientation, Market Orientation and Network Ties on Performance of Entrepreneurial Firms in a Developing Economy. In
, p.268, DOI:
10.1007/978-3-319-10951-0_95.
Kelly, G, III, RS, Dainty, A,
Story, V (2011)
Improving the design process for adaptability: linking feedback and architectural values. In
Association of Researchers in Construction Management, ARCOM 2011 - Proceedings of the 27th Annual Conference, pp.43-52, ISBN: 9780955239052.
Kelly, G, III, RS, Dainty, A,
Story, V (2011)
Improving the design of adaptable buildings though effective feedback in use. In
CIB Management and Innovation for a Sustainable Built Environment Conference, Amsterdam,ISBN: 9789052693958.
Story, V, Saker, J, Smith, G (2002)
Forecasting the future of european automotive retailing: A foresight vehicle research project. In
, SAE Technical Papers. DOI:
10.4271/2002-01-0180.
