Journal Articles
Najafi-Tavani, Z,
Mousavi, S, Zaefarian, G, Naudé, P (2020)
Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance,
Journal of Business Research, 120, pp.42-58, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2020.07.020.
Ngarmwongnoi, C, Oliveira, J, AbedRabbo, M,
Mousavi, S (2020)
The implications of eWOM adoption on the customer journey,
Journal of Consumer Marketing, 37(7), pp.749-759, ISSN: 0736-3761. DOI:
10.1108/JCM-10-2019-3450.
Keeling, DI, de Ruyter, K,
Mousavi, S, Laing, A (2019)
Technology push without a patient pull: Examining digital unengagement (DU) with online health services,
European Journal of Marketing, 53(9), pp.1701-1732, ISSN: 0309-0566. DOI:
10.1108/EJM-10-2017-0692.
Hogreve, J, Wünderlich, NV, Chowdhury, IN, Fleischer, H,
Mousavi, S, Rötzmeier-Keuper, J, Sousa, R (2019)
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys,
Journal of Business Research, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2019.07.027.
Mousavi, S, Roper, S, Keeling, K (2017)
Interpreting social identity in online brand communities: Considering posters and lurkers,
Psychology & Marketing, 34(4), pp.376-393, ISSN: 0742-6046. DOI:
10.1002/mar.20995.
Conferences
Mousavi, S, Raymond, F, Alkire, L, Hodgkinson, I, Masiero, S, Moradi, M (Accepted for publication) Humans With Humans Science: Leveraging the Power of Big Data Analytics for a Better World. In Frontiers in Services Conference, Massachusetts, USA.
Mousavi, S and Roper, S (Accepted for publication) The Impact of Perceived Brand Support in Online Brand Communities. In 15th Global Brand conference, Sheffield, UK.
Najafi-Tavani, Z, Zaefarian, G,
Mousavi, S, Naude, P (2019) Customer engagement in the design stage and supplier performance: A Motivation-Opportunity-Ability Framework. In
The 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada.
Fisk, RP, Nasr, L, Hodgkinson, I, Gruber, T, Masiero, S,
Mousavi, S (2018) ‘Wicked problems’ in a Challenging World: A public sector application. In
2018 AMA SERVSIG, Paris, France.
Najafi-Tavani, Z, Zaefarian, G,
Mousavi, S, Naude, P (2018) When does Cross-Border Customer Engagement in Design Stage Drive Supplier Performance? A Motivation-Opportunity-Ability Framework. In
2018 AMA Global Marketing SIG Conference, Santorini, Greece.
Bruce, H and
Mousavi, S (2017) Measuring Customer Service in an Experience Economy. In
Academy of Marketing, Hull, UK.
Mousavi, S and Lin, Y (2017) Brand Authenticity, the essence of brand value: a case in the food industry. In
12th Global Brand Conference, Kalmar, Sweden.
Najafi-Tavani, Z, Zaefarian, G,
Mousavi, S, Naude, P (2017) Relationship learning and cross-border customer engagement at the product design stage: the moderating roles of cultural distance and customer dependence. In
44th AIB (UK&I) & 6th Reading IB Conference, Reading, UK.
Mousavi, S, Roper, S, Keeling, K (2016)
Virtual Brand Communities: Pathways to Brand Trust?. In
The 18th Academy of Marketing Science World Marketing Conference, Bari, Italy. DOI:
10.1007/978-3-319-29877-1_120.
Mousavi, S, Roper, S, Keeling, K (2016) Interpreting Social Identity in Virtual Brand Communities. In
11th Global Brand Conference, Bradford, UK.
Mousavi, S, Roper, S, Keeling, K (2015) Cultivating Brand Trust in Virtual Brand Communities: Differences between Posters and Lurkers. In
Academy of Marketing, Limerick University, Ireland.
Mousavi, S, Keeling, K, Roper, S (2015) Customer-Brand Relationship: Lessons from Virtual Brand Communities. In
10th Global Brand Conference, Turku, Finland.
Mousavi, S, Keeling, K, Roper, S (2014) Self-categorization, Community Affective Commitment, and Community Based Self-Esteem in Virtual Brand Communities: A Comparison between Posters and Lurkers. In
European Marketing Academy Conference (EMAC 43rd Annual Conference), Valencia, Spain.
