Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Publications for Ruby Appiah-Campbell
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Journal Articles
Stocchi, L, Michaelidou, N, Pourazad, N, Alevizou, P-J,
Appiah-Campbell, R (2025)
Psychological drivers of the intention to continue using health apps amongst young users,
European Journal of Marketing, 59(13), pp.452-487, ISSN: 0309-0566. DOI:
10.1108/EJM-07-2024-0580.
Alevizou, P, Michaelidou, N, Daskalopoulou, A,
Appiah-Campbell, R (2023)
Self-tracking among young people: lived experiences, tensions and bodily outcomes,
Sociology, 58(4), pp.947-964, ISSN: 0038-0385. DOI:
10.1177/00380385231218695.
Ifie, K, Sobhy Temerak, M, Mousavi, S, Appiah-Campbell, R, Xie, JA (Accepted for publication) Customer interpretations of and reactions to perceived discretionary service rule enforcement, Tourism Management, ISSN: 0261-5177.
Conferences
Appiah-Campbell, R, Cadogan, J, Ifie, K, Michaelidou, N (2026)
Sustainability message framing and consumer ethnocentrism: a conceptual framework and cross-cultural research agenda [Abstract]. In
Global Fashion Management Conference; 2026 Global Fashion Management Conference, Madrid, Spain. DOI:
10.15444/GFMC2026.06.02.03.
Appiah-Campbell, R, Ifie, K, Michaelidou, N (Accepted for publication) EEthnocentrism, Deglobalisation and Sustainability Communication: A Cross-Cultural Framing Perspective. In Academy of Marketing Conference, The University of Manchester.
Getting in touch
Research Office
Loughborough University
Loughborough
Leicestershire
LE11 3TU
researchpolicy@lboro.ac.uk
+44 (0)1509 222453
