Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Research Publications

Publications for Nina Michaelidou

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Journal Articles

Pourazad, N, Stocchi, L, Michaelidou, N, Pare, V (Accepted for publication) What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love, Journal of Strategic Marketing, ISSN: 0965-254X.

Qian, L, Soopramanien, D, Michaelidou, N (2023) Consumers’ transport and mobility decisions, Journal of Consumer Behaviour, 22(2), pp.378-381, ISSN: 1472-0817. DOI: 10.1002/cb.2145.

Michaelidou, N, Siamagka, NT, Hatzithomas, L, Chaput, L (2022) Femvertising practices on social media: a comparison of luxury and non-luxury brands, Journal of Product & Brand Management, 31(8), pp.1285-1300, ISSN: 1061-0421. DOI: 10.1108/JPBM-09-2020-3074.

Christodoulides, G and Michaelidou, N (2022) Guest editorial: Advancing research on global luxury consumption, International Marketing Review, 39(2), pp.145-148, ISSN: 0265-1335. DOI: 10.1108/IMR-04-2022-388.

Stocchi, L, Pourazad, N, Michaelidou, N, Tanusondjaja, A, Harrigan, P (2021) Marketing research on mobile apps: Past, present and future, Journal of the Academy of Marketing Science, 50(2), pp.195-225, ISSN: 0092-0703. DOI: 10.1007/s11747-021-00815-w.

Michaelidou, N, Christodoulides, G, Presi, C (2021) Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram, European Journal of Marketing, 56(4), pp.949-967, ISSN: 0309-0566. DOI: 10.1108/ejm-11-2020-0853.

Michaelidou, N and Siamagka, N-T (2021) Introduction to special issue on contemporary personality perspectives in consumer behaviour, Journal of Consumer Behaviour, 20(4), pp.847-848, ISSN: 1472-0817. DOI: 10.1002/cb.1971.

Reisch, LA, Joppa, L, Howson, P, Gil, A, Alevizou, P, Michaelidou, N, Appiah-Campbell, R, Santarius, T, Köhler, S, Pizzol, M, Schweizer, P-J, Srinivasan, D, Kaack, LH, Donti, PL, Rolnick, D (2021) Digitizing a sustainable future, One Earth, 4(6), pp.768-771, ISSN: 2590-3330. DOI: 10.1016/j.oneear.2021.05.012.

Michaelidou, N, Micevski, M, Halkias, G (2020) How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach, International Marketing Review, 38(2), pp.367-386, ISSN: 0265-1335. DOI: 10.1108/IMR-05-2020-0101.

Stocchi, L, Pourazad, N, Michaelidou, N (2020) Identification of two decision-making paths underpinning the continued use of branded apps, Psychology and Marketing, 37(10), pp.1362-1377, ISSN: 0742-6046. DOI: 10.1002/mar.21385.

Michaelidou, N, Micevski, M, Cadogan, J (2020) Users' ethical perceptions of social media research: Conceptualisation and measurement, Journal of Business Research, 124, pp.684-694, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2020.03.005.

Michaelidou, N, Micevski, M, Kadic-Maglajlic, S, Budhathoki, T, Sarkar, S (2019) Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries, International Marketing Review, 36(6), pp.979-995, ISSN: 0265-1335. DOI: 10.1108/IMR-10-2018-0284.

Aroean, L, Dousios, D, Michaelidou, N (2019) Exploring interaction differences in Microblogging Word of Mouth between entrepreneurial and conventional service providers, Computers in Human Behavior, 95, pp.324-336, ISSN: 0747-5632. DOI: 10.1016/j.chb.2018.10.020.

Stocchi, L, Michaelidou, N, Micevski, M (2019) Drivers and outcomes of branded mobile app usage intention, Journal of Product and Brand Management, ISSN: 1061-0421. DOI: 10.1108/JPBM-02-2017-1436.

Michaelidou, N and Micevski, M (2018) Consumers' ethical perceptions of social media analytics practices: risks, benefits and potential outcomes, Journal of Business Research, 104, pp.576-586, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2018.12.008.

Stocchi, L, Michaelidou, N, Pourazad, N, Micevski, M (2018) The rules of engagement: how to motivate consumers to engage with branded mobile apps, Journal of Marketing Management, 34(13-14), pp.1196-1226, ISSN: 0267-257X. DOI: 10.1080/0267257X.2018.1544167.

Christodoulides, G, Siamagka, N-T, Michaelidou, N (2018) Guest Editorial for Special Issue on Social Media, Content Marketing and Engagement Strategies in B2B, Industrial Marketing Management, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2018.03.013.

Budhathoki, T, Schmitt, J, Michaelidou, N (2018) Does culture impact private label performance, International Marketing Review, ISSN: 1758-6763. DOI: 10.1108/IMR-02-2016-0038.

Ferreira, C, Michaelidou, N, Moraes, C, McGrath, M (2017) Social media advertising: Factors Influencing Consumer Ad Avoidance, Journal of Customer Behavior, 16(2), pp.183-201, ISSN: 1477-6421. DOI: 10.1362/147539217X14909733609398.

Moraes, C and Michaelidou, N (2017) Introduction to the special thematic symposium on the ethics of controversial online advertising, Journal of Business Ethics, ISSN: 0167-4544. DOI: 10.1007/s10551-015-2754-6.

Stocchi, L, Guerini, C, Michaelidou, N (2017) When are apps worth paying for? An analysis of the market performance of mobile apps, Journal of Advertising Research, ISSN: 1740-1909. DOI: 10.2501/JAR-2017-035.

Michaelidou, N, Moraes, C, Canning, L (2016) Students Attitudes towards a New Group Coursework Protocol and Peer Assessment System, Industry and Higher Education, ISSN: 0950-4222.

Kadic-Maglajlic, S, Arslanagic-Kalajdzic, M, Micevski, M, Michaelidou, N, Nemkova, E (2015) Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment, Journal of Business Ethics, 141(2), pp.249-265, ISSN: 0167-4544. DOI: 10.1007/s10551-015-2755-5.

Micevski, M, Michaelidou, N, Siamagka, NT (2015) Consumers' Intention to Donate to two Children’s Charity Brands: A Comparison of Barnardo’s and BBC Children in Need, Journal of Product & Brand Management.

Michaelidou, N, Micevski, M, Cadogan, J (2015) An evaluation of nonprofit brand image: towards a better conceptualization and measurement, Journal of Business Research, 68(8), pp.1657-1666, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2015.03.024.

Siamagka, NT, Christodoulides, G, Michaelidou, N, Valvi, A (2015) Determinants of social media adoption by B2B organizations, Industrial Marketing Management, ISSN: 1873-2062. DOI: 10.1016/j.indmarman.2015.05.005.

Michaelidou, N, Reynolds, N, Greenacre, L, Hassan, L (2015) Cross-cultural and cross-national consumer research: psychology, behavior, and beyond, International Marketing Review, ISSN: 0265-1335. DOI: 10.1108/IMR-03-2015-0092.

Siamagka, NT, Christodoulides, G, Michaelidou, N (2015) The impact of comparative affective states on online brand perceptions: a five-country study, International Marketing Review, 32(3/4), ISSN: 1758-6763. DOI: 10.1108/IMR-10-2013-0237.

Moraes, C, Michaelidou, N, Meneses, RW (2014) The use of Facebook to promote drinking among young consumers, Journal of Marketing Management, 30(13-14), pp.1377-1401, ISSN: 0267-257X. DOI: 10.1080/0267257x.2014.909512.

Michaelidou, N and Moraes, C (2014) An Evolutionary Psychology Perspective on Physical Exercise Motives: Implications for Social Marketing, Journal of Nonprofit & Public Sector Marketing, 26(2), pp.162-183, ISSN: 1049-5142. DOI: 10.1080/10495142.2013.872500.

Aroean, L and Michaelidou, N (2014) A taxonomy of mobile phone consumers: Insights for marketing managers, Journal of Strategic Marketing, 22(1), pp.73-89, ISSN: 0965-254X. DOI: 10.1080/0965254X.2013.876063.

Michaelidou, N and Hassan, L (2014) New advances in attitude and behavioural decision-making models, Journal of Marketing Management, 30(5-6), pp.519-528, ISSN: 0267-257X. DOI: 10.1080/0267257X.2014.884368.

Aroean, L and Michaelidou, N (2014) Are innovative consumers emotional and prestigiously sensitive to price?, Journal of Marketing Management, 30(3-4), pp.245-267, ISSN: 0267-257X. DOI: 10.1080/0267257X.2013.811094.

Aroean, L and Michaelidou, N (2014) A taxonomy of mobile phone consumers: insights for marketing managers, Journal of Strategic Marketing, ISSN: 0965-254X. DOI: 10.1080/0965254X.2013.876063.

Michaelidou, N, Siamagka, N, Moraes, C, Micenski, M (2013) Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors' Image of a Destination with Marketer-Controlled Images Online, Journal of Travel Research, doi: 10.1177/0047287513481272, pp.1-16.

Hassan, LM and Michaelidou, N (2013) Challenges to attitude and behaviour change through persuasion, Journal of Consumer Behaviour, 12(2), pp.91-92, ISSN: 1472-0817. DOI: 10.1002/cb.1429.

Christodoulides, G, Michaelidou, N, Siamagka, NT (2013) A typology of internet users based on comparative affective states: Evidence from eight countries, European Journal of Marketing, 47(1), pp.153-173, ISSN: 0309-0566. DOI: 10.1108/03090561311285493.

Aroean, L and Michaelidou, N (2013) Are innovative consumers emotional and prestigiously sensitive to price?, Journal of Marketing Management, ISSN: 0267-257X. DOI: 10.1080/0267257X.2013.811094.

Moraes, C and Michaelidou, N (2012) Ethics in Netnographic Research, JOURNAL OF MACROMARKETING, 32(4), pp.448-448, ISSN: 0276-1467.

Christodoulides, G, Michaelidou, N, Argyriou, E (2012) Cross-national differences in e-WOM influence, European Journal of Marketing, 46(11), pp.1689-1707, ISSN: 0309-0566. DOI: 10.1108/03090561211260040.

Michaelidou, N (2012) A typology of consumers' variety-seeking disposition based on inherent needs, Journal of Marketing Management, 28(5-6), pp.676-694, ISSN: 0267-257X. DOI: 10.1080/0267257X.2011.565728.

Michaelidou, N, Christodoulides, G, Torova, K (2012) Determinants of healthy eating: A cross-national study on motives and barriers, International Journal of Consumer Studies, 36(1), pp.17-22, ISSN: 1470-6423. DOI: 10.1111/j.1470-6431.2011.01031.x.

Michaelidou, N, Siamagka, NT, Christodoulides, G (2011) Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands, Industrial Marketing Management, 40(7), pp.1153-1159, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2011.09.009.

Michaelidou, N and Christodoulides, G (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products, Journal of Marketing Management, 27(9-10), pp.976-991, ISSN: 0267-257X. DOI: 10.1080/0267257X.2010.549189.

Walsh, G, Shiu, E, Hassan, LM, Michaelidou, N, Beatty, SE (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes, Journal of Business Research, 64(7), pp.737-744, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2010.07.008.

Michaelidou, N, Dibb, S, Ali, H (2010) The impact of antismoking information on teenagers' attitude and intention: Implications and challenges for designing antismoking school interventions, Journal of Strategic Marketing, 18(6), pp.503-515, ISSN: 0965-254X. DOI: 10.1080/0965254X.2010.525250.

Hassan, LM, Shiu, EMK, Michaelidou, N (2010) The influence of nutrition information on choice: The roles of temptation, conflict and self-control, Journal of Consumer Affairs, 44(3), pp.499-515, ISSN: 0022-0078. DOI: 10.1111/j.1745-6606.2010.01180.x.

Michaelidou, N and Hassan, LM (2010) Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK, Food Policy, 35(2), pp.130-139, ISSN: 0306-9192. DOI: 10.1016/j.foodpol.2009.10.001.

Christodoulides, G and Michaelidou, N (2010) Shopping motives as antecedents of e-satisfaction and e-loyalty, Journal of Marketing Management, 27(1-2), pp.181-197, ISSN: 0267-257X. DOI: 10.1080/0267257X.2010.489815.

Michaelidou, N and Dibb, S (2009) Brand Switching in Clothing: The Roles of Variety Seeking and Product Category-level Characteristics, International Journal of Consumer Studies.

Christodoulides, G, Michaelidou, N, Li, CH (2009) Measuring perceived brand luxury: An evaluation of the BLI scale, Journal of Brand Management, 16(5-6), pp.395-405, ISSN: 1350-231X. DOI: 10.1057/bm.2008.49.

Michaelidou, N and Hassan, L (2008) The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food, International journal of consumer studies, 32(2), pp.163-170.

Michaelidou, N, Dibb, S, Ali, H (2008) The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking, International Journal of Advertising, 27(2), pp.235-250, ISSN: 0265-0487. DOI: 10.1080/02650487.2008.11073053.

Michaelidou, N and Dibb, S (2006) Product involvement: an application in clothing, Journal of Consumer Behaviour, 5(5), pp.442-453.

Michaelidou, N and Dibb, S (2006) Using email questionnaires for research: Good practice in tackling non-response, Journal of Targeting, Measurement and Analysis for Marketing, 14(4), pp.289-296.

Michaelidou, N, Dibb, S, Arnott, D (2005) Brand Switching in Clothing as a Manifestation of Variety-Seeking Behaviour, Asia Pacific Advances in Consumer Research, 6, pp.79-85.


Georgiadou, E, Michaelidou, N, Tonikidou, A (Accepted for publication) Understanding Family Firm Practices on Female Empowerment as a New Form of Social Responsibility. In 6th International Forum on Family Business Research, Dubai.

Winkelmann, S, Dickenson, P, Souchon, A, Lee, N, Michaelidou, N (2016) Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand?. In 2016 Sport Marketing and Sponsorship Conference, Salzburg.

Michaelidou, N and Moraes, C (2016) Internet Users’ Attidutes Towards Advertising on Facebook. In , pp.222-225, DOI: 10.1007/978-3-319-24184-5_58.

Michaelidou, N and Moraes, C (2016) How Companies Use Facebook to Promote Alcohol Brands to Young Adults. In , pp.487-490, DOI: 10.1007/978-3-319-24184-5_123.

Alversia, Y, Michaelidou, N, Moraes, C (2016) Online Consumer Engagement Behaviour: The Consumer-Based Antecedents. In , pp.849-852, DOI: 10.1007/978-3-319-24184-5_206.

Moraes, C, Ferreira, C, Michaelidou, N, McGrath, M (2016) Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media. In , pp.189-193, DOI: 10.1007/978-3-319-29877-1_42.

Christodoulides, G, Siamagka, NT, Michaelidou, N (2015) A Model For The Adoption of Social Media by B2B Organizations. In , pp.578-581, DOI: 10.1007/978-3-319-10951-0_210.

Aroean, L and Michaelidou, N (2015) The Impact of Consumer Innovativeness, Prestige Price Sensitivity and Need for Emotion on Impulse Buying and Satisfaction. In , pp.702-704, DOI: 10.1007/978-3-319-10951-0_259.


Michaelidou, N, Micevski, M, Halkias, G (2020) Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.159-160, DOI: 10.1007/978-3-030-39165-2_70.

Michaelidou, N (2017) Understanding social media as commercial platforms for engaging with young adults. In Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication, pp.101-114, ISBN: 9781138959040. DOI: 10.4324/9781315660844.

Michaelidou, N (2016) Understanding Social Media as Commercial Platforms for Engaging with Young Adults. In Youth Drinking Cultures in Digital World: Alcohol, Social Media and Cultures of Intoxication, pp.1-1.

Siamagka, NT, Christodoulides, G, Michaelidou, N (2016) The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.59-62, DOI: 10.1007/978-3-319-11815-4_19.

Michaelidou, N, Christodoulides, G, Kilic, U (2016) Developing a Brand Talkativeness Scale. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.53-56, DOI: 10.1007/978-3-319-11815-4_17.

Michaelidou, N, Moraes, C, Micevski, M (2016) A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.97-100, DOI: 10.1007/978-3-319-11815-4_33.

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