Journal Articles

Nwoba, A, Kusi, S, Adebajo, A, Prempeh, MK (2024) MNCs’ corporate social innovation in emerging markets: antecedents, outcomes, and boundary conditions, Management International Review, 64(3), ISSN: 0938-8249. DOI: 10.1007/s11575-024-00541-9.

Zahoor, N, Christofi, M, Nwoba, A (2023) International servitization of SMEs in emerging markets: Antecedents and boundary conditions, International Marketing Review, 40(4), pp.693-717, ISSN: 0265-1335. DOI: 10.1108/IMR-10-2021-0319.

Ushie, A, Jiang, X, Ali, A, Nwoba, A, Hossain, SFA (2023) Green innovation in emerging economies: The role of managerial ties and market learning, Business Strategy and the Environment, 32(6), pp.3513-3528, ISSN: 0964-4733. DOI: 10.1002/bse.3313.

Zahoor, N, Christofi, M, Nwoba, A, Donbesuur, F, Miri, D (2022) Operational effectiveness in post-pandemic times: Examining the roles of digital technologies, talent management and employee engagement in manufacturing SMEs, Production Planning and Control, ISSN: 0953-7287. DOI: 10.1080/09537287.2022.2147863.

Nwoba, A, Mogaji, E, Zahoor, N, Donbesuur, F, Alam, G (2022) Obesity, family units and social marketing intervention: evidence from Nigeria, European Journal of Marketing, 56(11), pp.2892-2927, ISSN: 0309-0566. DOI: 10.1108/EJM-08-2021-0662.

Mogaji, E, Balakrishnan, J, Nwoba, AC, Nguyen, NP (2021) Emerging-market consumers’ interactions with banking chatbots, Telematics and Informatics, 65, pp.101711-101711, ISSN: 0736-5853. DOI: 10.1016/j.tele.2021.101711.

Zahoor, N, Donbesuur, F, Nwoba, A, Khan, H (2021) Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity, Asia Pacific Journal of Management, 40(2), pp.613-643, ISSN: 0217-4561. DOI: 10.1007/s10490-021-09799-1.

Mogaji, E, Adeola, O, Hinson, RE, Nguyen, NP, Nwoba, AC, Soetan, TO (2021) Marketing bank services to financially vulnerable customers: evidence from an emerging economy, International Journal of Bank Marketing, 39(3), pp.402-428, ISSN: 0265-2323. DOI: 10.1108/ijbm-07-2020-0379.

Nwoba, A, Boso, N, Robson, MJ (2020) Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects, Business Strategy and the Environment, 30(2), pp.787-807, ISSN: 0964-4733. DOI: 10.1002/bse.2654.

Conferences

Sheldon, C, Hajli, N, Nwoba, A (2024) Ethical dimensions of digital transformation: aligning AI strategies with corporate values and responsibilities. In , Nottingham Trent University, Nottingham, England.

Awuni, FA, Nwoba, A, Souchon, A (2024) How and when does green international marketing strategy affect international performance: Natural Resource Based View perspective. In American Marketing Association Global Marketing Special Interest Group Conference; 2024 CMSIG Conference, Verona, Italy, May 24 - 27, Verona, Italy.

Chapters

Nwoba, A, Kusi, S, Adebajo, A, Prempeh, MK (2024) The role of institutional stakeholders in the success of new businesses in Africa. In Adomako, S, Gyensare, MA, Ahsan, M (ed) Stakeholder Management and Entrepreneurship in Africa, Routledge, pp.91-102, ISBN: 9781032187433. DOI: 10.4324/9781003256014.

Zahoor, N and Nwoba, A (2024) Stakeholders and new venture growth in Africa. In Adomako, S, Gyensare, MA, Ahsan, M (ed) Stakeholder Management and Entrepreneurship in Africa, Routledge, pp.61-75, ISBN: 9781032187433. DOI: 10.4324/9781003256014.

Nwoba, AC, Kusi, SY, Adebajo, A, Prempeh, MK (2024) The Role of Institutional Stakeholders in the Success of New Businesses in Africa. In Stakeholder Management and Entrepreneurship in Africa, pp.91-102, DOI: 10.4324/9781003256014-10.

Zahoor, N and Nwoba, AC (2024) Stakeholders and New Venture Growth in Africa. In Stakeholder Management and Entrepreneurship in Africa, pp.61-75, DOI: 10.4324/9781003256014-7.

Kusi, S, Nwoba, A, Adebajo, A, Adjei, OY (2023) Promoting Sustainability in Africa Through Entrepreneurial Branding. In Adomako, S, Danso, A, Boateng, A (ed) Corporate Sustainability in Africa, Palgrave Macmillan, Cham, pp.281-294, DOI: 10.1007/978-3-031-29273-6_13.