Journal Articles
Lavoye, V and Kumar, H (2025)
Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective,
Journal of Retailing and Consumer Services, 87(2025), 104425, ISSN: 0969-6989. DOI:
10.1016/j.jretconser.2025.104425.
Lavoye, V, Petit, O, Tarkiainen, A, Sipilä, J (2025)
Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow,
Journal of Business Research, 196, 115403, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2025.115403.
Lavoye, V, Tarkiainen, A, Sipilä, J, Mero, J (2023)
More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping,
Journal of Business Research, 169, pp.114247-114247, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2023.114247.
Lavoye, V, Sipilä, J, Mero, J, Tarkianen, A (2023)
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes,
Journal of Services Marketing, 37(10), pp.1-21, ISSN: 0887-6045. DOI:
10.1108/JSM-04-2022-0137.
Lavoye, V, Mero, J, Tarkiainen, A (2021)
Consumer behavior with augmented reality in retail: a review and research agenda,
The International Review of Retail, Distribution and Consumer Research, 31(3), pp.299-329, ISSN: 0959-3969. DOI:
10.1080/09593969.2021.1901765.
