Journal Articles
Zhu, L,
Pyun, DY, Manoli, AE (2024)
Assessing the psychological pathways of esports events spectators: an application of service quality and its antecedents and consequences,
European Sport Management Quarterly, ISSN: 1618-4742. DOI:
10.1080/16184742.2024.2396629.
Xia, Y,
Pyun, DY, Tak, M (2024)
Nurturing football talent: A conceptual framework for talent development environment,
Quest, ISSN: 0033-6297.
Wang, B,
Pyun, DY, Piggin, J (2024)
Developing a conceptual model of corporate social responsibility of the Chinese Super League clubs,
Quest, 76(3), pp.382-399, ISSN: 0033-6297. DOI:
10.1080/00336297.2024.2354755.
Cheng, B,
Pyun, DY, Yilmaz, S (2024)
Development of the brand equity measurement scale of the Premier League in the Chinese market,
Sport Marketing Quarterly, ISSN: 1061-6934.
Cheng, B,
Pyun, DY, Yilmaz, S (2024) Development of the brand equity measurement scale of the Premier League in the Chinese market,
Sport Marketing Quarterly, ISSN: 1061-6934.
Kim, S, Manoli, E,
Pyun, DY (2024)
The effect of government-public relationships on residents’ support in mega sport events: a moderating effect of government crisis response,
Leisure Studies, ISSN: 0261-4367. DOI:
10.1080/02614367.2024.2328093.
Jeoung, B and
Pyun, DY (2024)
Health-related physical fitness and blood pressure in people with intellectual disabilities in Korea,
Scientific Reports, 14, 1612, DOI:
10.1038/s41598-024-52039-x.
Shi, Y,
Pyun, DY, Manoli, AE (2023)
Impact of service quality on youth football participation in China: a moderating role of country-of-origin,
European Sport Management Quarterly, ISSN: 1618-4742. DOI:
10.1080/16184742.2023.2276823.
Pyun, DY, Kim, J, Kang, HY, Cho, H (2023)
How Chinese female migrants in South Korea overcome constraints to participate in leisure activities,
Asian and Pacific Migration Journal, 32(3), pp.572-595, ISSN: 0117-1968. DOI:
10.1177/01171968231211043.
Kim, S, Manoli, AE,
Pyun, DY, Kenyon, JA (2023)
Government-public relationships in the context of mega sport events: Conceptualisation and scale development,
International Journal of Sports Marketing and Sponsorship, 24(5), pp.1055-1074, ISSN: 1464-6668. DOI:
10.1108/IJSMS-01-2023-0007.
Cho, H,
Pyun, DY, Wang, CKJ (2023)
Teachers’ work-life balance: the effect of work-leisure conflict on work-related outcomes,
Asia Pacific Journal of Education, ISSN: 0218-8791. DOI:
10.1080/02188791.2023.2259113.
Byon, KK, Du, J,
Pyun, DY (2023)
Editorial: Is the singularity near? Causal inference in sport consumer behavior research,
Frontiers in Psychology, 14, 1139910, DOI:
10.3389/fpsyg.2023.1139910.
Mansouri, H,
Pyun, DY, Husin, M, Gholami, S, Rouzfarakh, A (2022)
The influences of authentic leadership, meaningful work, and perceived organizational support on psychological well-being of employees in sport organizations,
Journal of Global Sport Management, ISSN: 2470-4067. DOI:
10.1080/24704067.2022.2155981.
Shi, Y,
Pyun, DY, Manoli, AE (2022)
Assessment of the service quality measurement model for youth football academies,
Sport Marketing Quarterly, 31(4), pp.305-321, ISSN: 1061-6934. DOI:
10.32731/SMQ.314.1222.05.
Zhu, X,
Pyun, DY, Manoli, AE, Men, Z (2022)
A reexamination of Sport Motivation Scale-II in eSports spectatorship: Cross-validation of intrinsic motivation and integrated motivation,
International Journal of Sport Psychology, ISSN: 0047-0767.
Oboudi, BA, Elahi, A, Yazdi, HA,
Pyun, DY (2022)
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study,
Sport, Business and Management, 13(2), pp.213-227, DOI:
10.1108/SBM-11-2021-0143.
Kwon, H,
Pyun, DY, Lim, S (2022)
Relationship between team identification and consumption behaviors: Using a meta-analysis,
Frontiers in Psychology, 13, 869275, DOI:
10.3389/fpsyg.2022.869275.
Jeoung, B and
Pyun, DY (2022)
Investigating functional fitness of older adults in Korea in the period 2013-2018,
Scientific Reports, 12, 6073, DOI:
10.1038/s41598-022-09969-1.
Phua, YXP,
Pyun, DY, Leng, HK (2022)
Cognitive distortions and pathological tendencies in sports betting,
Journal of Gambling Issues.
Lee, H-W, Brison, NT, Cho, H,
Pyun, DY, Ratten, V (2021)
Editorial: Adopting new technologies in sports marketing,
Frontiers in Sports and Active Living, 3, 777841, DOI:
10.3389/fspor.2021.777841.
Zhu, X,
Pyun, DY, Manoli, AE (2021) Developing a Conceptual Model of Service Quality for eSports,
Quest, ISSN: 0033-6297.
Leng, HK, Phua, YXP,
Pyun, DY, Kwon, HH, Lin, Y (2021)
Differences between gamblers and non-gamblers on sports betting websites,
Journal of Gambling Studies, 38(3), pp.753-766, ISSN: 1050-5350. DOI:
10.1007/s10899-021-10065-8.
Delshab, V,
Pyun, DY, Kerwin, S, Cegarra-Navarro, J-G (2021)
The impact of unlearning context on organizational performance through knowledge management: A case of community sport clubs in Iran,
Sport Management Review, 24(1), pp.156-178, ISSN: 1441-3523. DOI:
10.1016/j.smr.2020.02.001.
Behnam, B,
Pyun, DY, Doyle, J, Delshab, V (2020)
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs,
International Journal of Sports Marketing and Sponsorship, 22(2), pp.407-427, ISSN: 1464-6668. DOI:
10.1108/IJSMS-03-2020-0039.
Mahmoudian, A, Boroujerdi, SS, Mohammadi, S, Delshab, V,
Pyun, DY (2020)
Testing the impact of athlete brand image attributes on fan loyalty,
Journal of Business and Industrial Marketing, 36(2), pp.244-255, ISSN: 0885-8624. DOI:
10.1108/JBIM-10-2019-0464.
Pyun, DY, Cho, H, Leng, HK (2020)
Applicability of belief measures for advertising to sponsorship in sport,
International Journal of Sports Marketing and Sponsorship, 21(2), pp.351-369, ISSN: 1464-6668. DOI:
10.1108/IJSMS-06-2019-0059.
Chiu, C and
Pyun, DY (2019)
Investigating brand image transfer in sport sponsorship of a participation sport event in Singapore,
Event Management, 24(2 - 3), pp.263-275, ISSN: 1525-9951. DOI:
10.3727/152599518X15403853721240.
Delshab, V, Winand, M, Boroujerdi, SS,
Pyun, DY, Mahmoudian, A (2019)
Analyzing the influence of employee values on knowledge management in sport organizations,
Journal of Science and Technology Policy Management, 10(3), pp.667-685, ISSN: 2053-4620. DOI:
10.1108/JSTPM-04-2018-0039.
Pyun, DY, Wang, J, Koh, KT (2019)
Testing a proposed model of perceived cognitive learning outcomes in outdoor education,
Journal of Adventure Education and Outdoor Learning, 20(3), pp.230-244, ISSN: 1472-9679. DOI:
10.1080/14729679.2019.1660191.
Cho, H,
Pyun, DY, Lim, S (2019)
Enhancing the stability of the leisure nostalgia scale: assessment of the measurement invariance between two different leisure populations,
Leisure Studies, 39(2), pp.294-303, ISSN: 0261-4367. DOI:
10.1080/02614367.2019.1653356.
Cho, H, Lee, HW,
Pyun, DY (2019)
The influence of stadium environment on attendance intentions in spectator sport: the moderating role of team loyalty,
International Journal of Sports Marketing and Sponsorship, ISSN: 1464-6668. DOI:
10.1108/IJSMS-04-2017-0025.
Cho, H,
Pyun, DY, Wang, J (2019)
Leisure nostalgia: Scale development and validation,
Journal of Leisure Research, ISSN: 0022-2216. DOI:
10.1080/00222216.2019.1602014.
Kwon, HH,
Pyun, DY, Kim, JY (2019)
Testing the relationships between motivation and future intention in physical activity: Does governmental financial support matter?,
Asia Pacific Journal of Education, 39(3), pp.310-322, ISSN: 1742-6855. DOI:
10.1080/02188791.2019.1603100.
Cheong, C,
Pyun, DY, Leng, HK (2018)
Sponsorship and advertising in sport: a study of consumers' attitude,
European Sport Management Quarterly, ISSN: 1618-4742. DOI:
10.1080/16184742.2018.1517271.
Leng, HK and
Pyun, DY (2018)
Development of a scale to measure gamer experiences in sport video games,
International Journal of Sport Management and Marketing, ISSN: 1475-8962. DOI:
10.1504/IJSMM.2018.10014488.
Tan, SY and
Pyun, DY (2018)
The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition,
International Journal of Asian Business and Information management, ISSN: 1947-9638. DOI:
10.4018/IJABIM.2018010101.
Li, C, Wang, CKJ,
Pyun, DY (2017)
The roles of the talent development environment on athlete burnout: a qualitative study,
International Journal of Sport Psychology, ISSN: 0047-0767. DOI:
10.7352/IJSP2016.47.143.
Kim, JW, Park, J,
Pyun, DY (2017)
Effective promotions through social media: A case of Major League Baseball teams,
Asian Journal of Physical Education and Sport Science, 5(2), pp.1-11, ISSN: 1598-5679. DOI:
10.24007/ajpess.2017.5.2.001.
Li, C, Wang, CKJ,
Pyun, DY (2016)
Impacts of talent development environments on athlete burnout: a self-determination perspective,
Journal of Sports Sciences, 35(18), pp.1838-1845, ISSN: 1466-447X. DOI:
10.1080/02640414.2016.1240370.
Wang, CKJ,
Pyun, DY, Li, C, Lee, MS (2016)
Talent development environment and achievement goal adoption among Korean and Singaporean athletes: Does perceived competence matter?,
International Journal of Sports Science and Coaching, ISSN: 1747-9541. DOI:
10.1177/1747954116654779.
Low, BXT and
Pyun, DY (2016)
Consumers' perceived functions of and attitude toward corporate sponsors of small-scale amateur sporting event,
Event Management: an international journal, ISSN: 1525-9951. DOI:
10.3727/152599516X14643674421771.
Lim, SS and
Pyun, DY (2016)
Attitude towards sponsors in Singtel Grand Prix: Its antecedent and consequence,
Asian Sport Management Review, ISSN: 1999-4109.
LI, C, Wang, CKJ,
Pyun, DY, Martindale, RJJ (2015)
Further development of the talent development environment questionnaire for sport,
Journal of Sports Sciences, 33(17), pp.1831-1843, ISSN: 0264-0414. DOI:
10.1080/02640414.2015.1014828.
Chia, JS,
Pyun, DY, Kwon, HH (2015)
The impact of congruence between perceived and preferred leadership on satisfaction among college student-athletes in Singapore,
Asia Pacific Journal of Education, ISSN: 1742-6855. DOI:
10.1080/02188791.2015.1064355.
Kim, JC, Kwon, HH,
Pyun, DY (2015)
Does cause-related marketing work for negative image sponsor?,
Korean Journal of Sport Management, ISSN: 1229-8514.
Wang, CKJ, Sun, Y, Liu, W-C, Yao, J,
Pyun, DY (2015)
Latent profile analysis of the physical self-description among Chinese Adolescents,
Current Psychology: developmental - learning - personality - social, ISSN: 1936-4733. DOI:
10.1007/s12144-014-9257-y.
Tan, MXG and
Pyun, DY (2015)
The effects of service quality of university sport facilities on students’ affective and behavioral outcomes,
Asian Journal Youth Sport.
Wah, KWC and
Pyun, DY (2015)
Impact of sport facility upgrade on patron utilisation rate,
Asian Journal of Physical Education and Sport Science.
Chew, SS and
Pyun, DY (2015)
Volunteer motivations in sport: Gender differences among college students in Singapore,
Asian Journal of Physical Education and Sport Science.
Li, C, Wang, CKJ,
Pyun, DY (2014)
Talent development environmental factors in sport: A review and taxonomic classification,
Quest, 66(4), pp.433-447, ISSN: 0033-6297. DOI:
10.1080/00336297.2014.944715.
Kwon, HH,
Pyun, DY, Choi, KK (2014) The mediating role of perceived value in two different price settings,
International Journal of Sports Marketing and Sponsorship, ISSN: 1464-6668.
Wang, CKJ,
Pyun, DY, Liu, WC, Lim, BSC, Li, F (2013) Longitudinal changes in physical fitness performance in youth: A multilevel latent growth curve modeling approach,
European Physical Education Review, ISSN: 1741-2749.
Li, C, Wang, CKJ,
Pyun, DY, Kee, YH (2013) Burnout and its relations with basic psychological needs and motivation among athletes: A systematic review and meta-analysis,
Psychology of Sport and Exercise, ISSN: 1469-0292.
Chew, WCE and
Pyun, DY (2012) Strategy for creating value in international nongovernmental sport organisations: Good governance, autonomy, and accountability,
International Journal of Asian Society for Physical Education, Sport and Dance.
Wang, CKJ and
Pyun, DY (2012) Sports and physical activity promotion in Singapore: An emerging industry,
International Journal of Asian Society for Physical Education, Sport and Dance.
Kwon, HH and
Pyun, DY (2012) The Effectiveness of brand extension in college sport team licensed merchandise,
Journal of Sport and Leisure Studies.
Pyun, DY, Kwon, HH, Chon, TJ, Han, JW (2012) How does advertising through sport work? Evidence from the Singapore context,
European Sport Management Quarterly, ISSN: 1746-031X.
Pyun, DY, Kwon, HH, Lee, CW (2011) The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sport brand: The case of Korean college students,
International Journal of Sports Marketing and Sponsorship, ISSN: 1464-6668.
Pyun, DY and Kwon, HH (2011) Test of normality and data transformation in sport management research,
International Journal of Sport Management, ISSN: 1546-234X.
Kwon, HH,
Pyun, DY, Han, S, Ogasawara, E (2011) Testing for factorial invariance of the modified leadership scale for sports,
Asia Pacific Journal of Education, ISSN: 1742-6855.
Pyun, DY and James, JD (2011) Attitude toward advertising through sport: A theoretical framework,
Sport Management Review, ISSN: 1441-3523.
Pyun, DY and James, JD (2011) Attitude toward advertising through sport: A theoretical framework,
Sport Management Review, ISSN: 1441-3523.
Bae, S,
Pyun, DY, Lee, S (2010) Consumer decision-making styles for Singaporean college consumers: An exploratory study,
ICHPER-SD Journal of Research.
Pyun, DY and James, JD (2010) A proposed relationship between beliefs about and attitude toward advertising through sport,
International Journal of Sport Management.
Kwon, HH,
Pyun, D, Kim, M (2010) Perceived leadership behavior of physical education teacher-coaches: When they teach vs. when they coach,
Journal of Teaching in Physical Education, ISSN: 1543-2769.
Pyun, DY, Kwon, HH, Koh, KT, Wang, CKJ (2010) Perceived coaching leadership of youth athletes in Singapore,
Journal of Sport Behavior, ISSN: 0162-7341.
Han, J,
Pyun, DY, Kwon, HH (2010) The effect of e-sport fan consumption motives on future consumption behavior,
Korean Journal of Physical Education.
Pyun, DY and Lee, CW (2009) Promoting leisure and recreation al activities in Singapore: A report from the Sporting Culture Committee,
Journal of Leisure and Recreation Studies.
Wang, CKJ,
Pyun, DY, Kim, JY, Chatzisarantis, N (2009) Testing for multigroup invariance of the perceived locus of causality in sport,
Personality and Individual Differences, ISSN: 1873-3549.
Kwon, HH,
Pyun, DY, Koh, KT, Wang, CKJ (2009) Psychometric properties of Leadership Scale for Sport: The case of Singaporean secondary school athletes,
International Journal of Sport Management, ISSN: 1546-234X.
Pyun, DY, Kwon, HH, Han, J (2009) Burnout as a mediator of the job stress and job outcome relationship,
International Journal of Sport Management, ISSN: 1546-234X.
Kwon, HH and
Pyun, DY (2009) The effects of team identification and school identification on team licensed merchandise purchasing intention: Mediating and moderating roles,
Journal of Sport & Leisure Studies.
Kwon, HH and
Pyun, DY (2009) The comparison of sport participation between Korean and Singapore,
Journal of Sport and Leisure Studies.
Pyun, DY and Kwon, HH (2009) Globalness of the Barclays Premier League: Moderation effects of ethnocentrism,
Korean Journal of Sport Management.
Pyun, DY, Han, J, Kim, T (2009) An exploratory study developing the motivation scale for e-sports consumption,
The Korea Journal of Sport Science.
Kwon, HH and
Pyun, DY (2009) Brand globalness of sport product: A mediation effect of perceived brand quality,
Journal of Sport and Leisure Studies.
Pyun, D and James, JD (2009) Enhancing advertising communications: Developing a model of beliefs about advertising through sport,
International Journal of Sport Communication, ISSN: 1936-3915.
Pyun, DY, Han, J, Yoo, E (2008) Awareness of virtual signage: The case of Major League Baseball,
Korean Journal of Sport Management.
Kwon, HH,
Pyun, DY, Lee, CW (2008) What is on the Journal of Sport Management? The most popular topics and contexts in the last decade,
Journal of Leisure and Recreation Studies.
Balasekaran, G and
Pyun, DY (2008) The unique aspects of the education systems in Singapore,
International Journal of Family Welfare.
Pyun, DY, Wang, CKJ, Kwon, HH, Chatzisarantis, N (2008) Validity and reliability of teachers’ perceived beliefs about the purposes of physical education questionnaire,
Asian Journal of Exercise and Sports Science.
Han, J, Kwon, HH,
Pyun, DY (2007) The relationship between skiers’ destination image and revisit intention: The moderating role of involvement,
Korean Journal of Sport Management.
Pyun, DY and Kim, J (2004) An examination of virtual advertising exposure on Major League Baseball: Comparing to in-stadium advertising exposure by a content analysis,
Journal of Korean Sport Research.
