Journal Articles

Reghunathan, A and G, S (2023) Enjoy Your Favourite Book as a Movie: Using an Experiential Learning Exercise to Improve Student Understanding of Brand Extensions and Marketing Plan Preparation, IIM Kozhikode Society & Management Review, 12(1), pp.112-126, ISSN: 2277-9752. DOI: 10.1177/22779752211051101.

Reghunathan, A (2021) Branding of Government Services: Benefits and Challenges, IIM Kozhikode Society & Management Review, 10(2), pp.232-235, ISSN: 2277-9752. DOI: 10.1177/22779752211017600.

Joseph, J and Reghunathan, A (2021) Winning the Loyalty Cup: Impact of Symbol-related Brand Elements on Brand Loyalty of Sports Clubs, International Journal of Sport Management and Marketing, 1(1), pp.1-1, ISSN: 1475-8962. DOI: 10.1504/ijsmm.2021.10040072.

Reghunathan, A (2018) Quiz Kerala: Spreading Knowledge, Case centre, Case-Reference no. 518-0103-1.

Reghunathan, A and Joseph, J (2017) Men will be Men, Women will be Women: The Case of Cross-Gender Brand Extensions, Advances in Consumer Research, 45, pp.465-468, ISSN: 0098-9258.

Conferences

Reghunathan, A, Lock, D, Obiegbu, J (2024) Robots ‘talking’ over the world? Sports Commentary and Artificial Intelligence. In European Association for Sport Management, Paris, France.

Reghunathan, A and Lock, D (2024) Fan Identification through Glocalization: The Love Story of Kerala and Sevens. In International Conference on Social Identity in Sport, Dijon, France.

Reghunathan, A, Sugathan, P, Singhal, A (2023) Virtual Reality Games’ Effects on Users: A Netnographic Study of Gamer Experiences. In American Marketing Association, Nashville, USA.

Sugathan, P, Singhal, A, Jeesha, K, Reghunathan, A (2023) The Effect of Product Review Time on Reviewer and Consumer. In American Marketing Association, Nashville, USA.

Reghunathan, A and Lock, D (2022) Can a Modified Sport drive the Consumption of its Parent Sport? Insights from Sevens Football in Kerala, India. In European Association for Sport Management (EASM), Innsbruck, Austria.

Reghunathan, A (2018) Winning the Brand Loyalty Cup: The Psychological Play of Symbol-related Brand Elements of Football Clubs. In MathSport Asia, Jamshedpur, India.

Reghunathan, A and Joseph, J (2017) Men will be Men, Women will be Women: The Case of Cross-Gender Brand Extensions. In Association for Consumer Research, San Diego, USA.

Chapters

Reghunathan, A and Lock, D (2022) COVID-19 and Sports Consumption. In Routledge Handbook of Sport and COVID-19, Routledge, pp.131-140.

Internet Publications

Reghunathan, A (2023) How to use YouTube videos in a flipped classroom system.

Reghunathan, A (2023) We cannot lose touch with touch.

Reghunathan, A (2022) 30 Years of English Premier League.

Reghunathan, A (2022) Are E-sports Players Athletes?.

Reghunathan, A (2021) Times are changin’: But will ‘Men will be Men’ change?.

Posters

Reghunathan, A and Joseph, J (2016) Why Men Cannot Accept Feminine Brands, But Women Do Not Mind Masculine Ones!, Why Men Cannot Accept Feminine Brands, But Women Do Not Mind Masculine Ones! In: Society for Judgement and Decision Making (SJDM) Conference. Boston, USA..

Reports

Reghunathan, A, Rafaelle, N, Parry, K (2023) Levelling the playing field? The impact of The Hundred, Year One, Bournemouth University.

Other

Reghunathan, A (2018) Book Review: M. Tungate, 2008, Branded Male: Marketing to Men. DOI: 10.1177/2277975218767566.