Journal Articles
Lacohee, H, Souchon, A,
Dickenson, P, Krug, L, Saffre, F (2023)
The Net Promoter Score interrogated through a services marketing lens: review and recommendations for service organizations,
International Journal of Market Research, 66(2-3), pp.241-260, ISSN: 1470-7853. DOI:
10.1177/14707853231218605.
Efrat, K, Souchon, A,
Dickenson, P, Nemkova, E (2021)
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences,
Journal of Business Research, 137, pp.601-613, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2021.08.050.
Dickenson, P and Souchon, A (2019)
Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity,
European Sport Management Quarterly, 20(5), pp.537-559, ISSN: 1618-4742. DOI:
10.1080/16184742.2019.1631365.
Vaatainen, M and
Dickenson, P (2018)
(Re)examining the effects of athlete brand image (ABI) on psychological commitment: an empirical investigation using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA),
European Sport Management Quarterly, 19(2), pp.244-264, ISSN: 1618-4742. DOI:
10.1080/16184742.2018.1508242.
Dickenson, P and Souchon, A (2018)
Entitativity of concurrent sponsors: implications for properties and sponsors,
Journal of Advertising, 47(3), pp.213-236, ISSN: 0091-3367. DOI:
10.1080/00913367.2018.1466219.
Conferences
Souchon, A,
Dickenson, P, Lacohee, H, Krug, L, Saffre, F (2024)
Bridging research and practice: The case of the Net Promoter Score. In
World Marketing Congress; Proceedings of the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius.
Zhou, W,
Dickenson, P, Cai, H, Li, B (2022)
Human following for mobile robots. In Liu, H, Yin, Z, Liu, L, Jiang, L, Gu, G, Wu, X, Ren, W (ed)
International Conference on Intelligent Robotics and Applications (ICIRA 2022); Intelligent Robotics and Applications: 15th International Conference, ICIRA 2022, Harbin, China, August 1–3, 2022, Proceedings, Part I, Harbin, China, pp.660-668, ISBN: 9783031138430. DOI:
10.1007/978-3-031-13844-7_61.
Dickenson, P and Souchon, A (2018)
Driving viewing intentions through entitativity of concurrent sponsors. In
2018 AMA Summer Academic Conference, Boston, MA,ISBN: 9780877570028.
Winkelmann, S,
Dickenson, P, Souchon, A, Lee, N, Michaelidou, N (2016)
Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand?. In
2016 Sport Marketing and Sponsorship Conference, Salzburg.
Dickenson, P and Souchon, A (2016)
Driving sponsee equity in a sports context: Concurrent sponsors’ collective responsibility. In
NASSM 2016 Conference, Orlando, FL.
Taneva, S, Arnold, J,
Dickenson, P (2016)
Thriving in late career: the role of the psychological experiences of vitality and learning in the relationships between work design characteristics and individual work outcomes. In
BAM 2016: Thriving in Turbulent Times, Newcastle, UK.
Dickenson, P and Souchon, A (2016)
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. In
, pp.629-633, ISBN: 9783319298764. DOI:
10.1007/978-3-319-29877-1_121.
Dickenson, P and Souchon, A (2015)
Entitativity and its consequences for sponsorship. In
World Marketing Congress, Bari,ISBN: 9783319298764.
