Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Research Publications


Publications for Nick Hajli

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Journal Articles

Gokce, A, Tajvidi, M, Hajli, N (2024) Management respond to negative feedback: AI-powered insights for effective engagement, IEEE Transactions on Engineering Management, 71, pp.13983-13996, ISSN: 0018-9391. DOI: 10.1109/tem.2024.3432457.

Aw, EC-X, Tan, GW-H, Ooi, K-B, Hajli, N (2024) Tap here to power up! Mobile augmented reality for consumer empowerment, Internet Research, 34(3), pp.960-993, ISSN: 1066-2243. DOI: 10.1108/intr-07-2021-0477.

Tseng, H-T, Jia, SJ, Nisar, TM, Hajli, N, Shabbir, H (2024) The study of social commerce in Generation Z context: the role of social support and privacy risk, Information Technology and People, ISSN: 0959-3845. DOI: 10.1108/itp-01-2022-0042.

Zhao, L, Sun, Z, Hajli, N (2024) Investigating Crowdfunding Campaign Value Capture Strategy from the Consumer‐based Perspective, British Journal of Management, ISSN: 1045-3172. DOI: 10.1111/1467-8551.12815.

Tseng, H-T, Nadeem, W, Hajli, MS, Featherman, M, Hajli, N (2023) Understanding consumers' interest in social commerce: the role of privacy, trust and security, Information Technology and People, ISSN: 0959-3845. DOI: 10.1108/itp-05-2020-0322.

Tseng, HT, Jia, S, Nisar, TM, Hajli, N (2023) Exploiting organizations' innovation performance via big data analytics: an absorptive knowledge perspective, Information Technology and People, ISSN: 0959-3845. DOI: 10.1108/ITP-03-2022-0237.

Leong, L-Y, Hew, TS, Ooi, K-B, Hajli, N, Tan, GW-H (2023) Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda, Internet Research, ISSN: 1066-2243. DOI: 10.1108/intr-08-2022-0657.

Burkhardt, G, Boy, F, Doneddu, D, Hajli, N (2023) Privacy Behaviour: A Model for Online Informed Consent, Journal of Business Ethics, 186(1), pp.237-255, ISSN: 0167-4544. DOI: 10.1007/s10551-022-05202-1.

Lin, SC, Tseng, HT, Shirazi, F, Hajli, N, Tsai, PT (2023) Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective, Asia Pacific Journal of Marketing and Logistics, 35(6), pp.1383-1403, ISSN: 1355-5855. DOI: 10.1108/APJML-12-2021-0903.

Aw, EC-X, Tan, GW-H, Chuah, SH-W, Ooi, K-B, Hajli, N (2023) Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA, Information Technology & People, 36(1), pp.66-94, ISSN: 0959-3845. DOI: 10.1108/itp-07-2021-0548.

Evans, R, Hajli, N, Nisar, TM (2022) Privacy‐enhancing factors and consumer concerns: The moderating effects of the General Data Protection Regulation, British Journal of Management, 34(4), pp.2075-2092, ISSN: 1045-3172. DOI: 10.1111/1467-8551.12685.

Shirazi, F, Hajli, N, Sims, J, Lemke, F (2022) The role of social factors in purchase journey in the social commerce era, Technological Forecasting and Social Change, 183, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2022.121861.

Shirazi, F, Tseng, H-T, Adegbite, O, Hajli, N, Rouhani, S (2022) New product success through big data analytics: an empirical evidence from Iran, Information Technology & People, 35(5), pp.1513-1539, ISSN: 0959-3845. DOI: 10.1108/itp-03-2020-0105.

Tseng, H-T, Aghaali, N, Hajli, DN (2022) Customer agility and big data analytics in new product context, Technological Forecasting and Social Change, 180, pp.121690-121690, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2022.121690.

Hajli, N, Saeed, U, Tajvidi, M, Shirazi, F (2022) Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence, British Journal of Management, 33(3), pp.1238-1253, ISSN: 1045-3172. DOI: 10.1111/1467-8551.12554.

Tseng, H-T, Ibrahim, F, Hajli, N, Nisar, TM, Shabbir, H (2022) Effect of privacy concerns and engagement on social support behaviour in online health community platforms, Technological Forecasting and Social Change, 178, pp.121592-121592, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2022.121592.

Bazi, S, Haddad, H, Al-Amad, AH, Rees, D, Hajli, N (2022) Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic, Journal of Theoretical and Applied Electronic Commerce Research, 17(1), pp.104-121, DOI: 10.3390/jtaer17010006.

Harvey, C, Hajli, N, Hyman, MR (2022) Ethical issues in the application of new and emergent technologies of marketing, Journal of Business Research, 141, pp.111-112, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2021.12.010.

Nadeem, W, Tan, TM, Tajvidi, M, Hajli, N (2021) How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection, Technological Forecasting and Social Change, 171, pp.120952-120952, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2021.120952.

Shirazi, F and Hajli, N (2021) IT-enabled sustainable innovation and the global digital divides, Sustainability (Switzerland), 13(17), DOI: 10.3390/su13179711.

Featherman, M, Jia, SJ, Califf, CB, Hajli, N (2021) The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption, Technological Forecasting and Social Change, 169, pp.120847-120847, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2021.120847.

Shirazi, F, Wu, Y, Hajli, A, Zadeh, AH, Hajli, N, Lin, X (2021) Value co-creation in online healthcare communities, Technological Forecasting and Social Change, 167, pp.120665-120665, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2021.120665.

Hajli, N, Shirazi, F, Tajvidi, M, Huda, N (2021) Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research, British Journal of Management, 32(2), pp.548-565, ISSN: 1045-3172. DOI: 10.1111/1467-8551.12427.

Wang, X, Lin, X, Hajli, N (2021) Understanding Software Engineers’ Skill Development in Software Development, Journal of Computer Information Systems, 61(2), pp.108-117, ISSN: 0887-4417. DOI: 10.1080/08874417.2019.1566805.

Nadeem, W, Juntunen, M, Hajli, N, Tajvidi, M (2021) The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms, Journal of Business Ethics, 169(3), pp.421-441, ISSN: 0167-4544. DOI: 10.1007/s10551-019-04314-5.

Tajvidi, M, Wang, Y, Hajli, N, Love, PED (2021) Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality, Computers in Human Behavior, 115, ISSN: 0747-5632. DOI: 10.1016/j.chb.2017.11.006.

Rezaei, S, Hajli, N, Gbadamosi, A, Aghaali, N, Featherman, MS (2021) Brand Value Co-Creation in The Social Commerce Era: Empirical Evidence From Iran, Journal of Electronic Commerce Research, 22(1), pp.46-58, ISSN: 1938-9027.

Tajvidi, M, Richard, MO, Wang, YC, Hajli, N (2020) Brand co-creation through social commerce information sharing: The role of social media, Journal of Business Research, 121, pp.476-486, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2018.06.008.

Farrokhi, A, Shirazi, F, Hajli, N, Tajvidi, M (2020) Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence, Industrial Marketing Management, 91, pp.257-273, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2020.09.015.

Wang, X, Tajvidi, M, Lin, X, Hajli, N (2020) Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective, Journal of Business Ethics, 167(1), pp.137-152, ISSN: 0167-4544. DOI: 10.1007/s10551-019-04182-z.

Hajli, N (2020) Social commerce and the future of e-commerce, Computers in Human Behavior, 108, ISSN: 0747-5632. DOI: 10.1016/j.chb.2019.09.009.

Nadeem, W, Khani, AH, Schultz, CD, Adam, NA, Attar, RW, Hajli, N (2020) How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust, Journal of Retailing and Consumer Services, 55, ISSN: 0969-6989. DOI: 10.1016/j.jretconser.2020.102136.

Nisar, TM, Hajli, N, Prabhakar, G, Dwivedi, Y (2020) Sharing economy and the lodging websites, Information Technology & People, 33(3), pp.873-896, ISSN: 0959-3845. DOI: 10.1108/itp-06-2018-0297.

Hajli, N, Tajvidi, M, Gbadamosi, A, Nadeem, W (2020) Understanding market agility for new product success with big data analytics, Industrial Marketing Management, 86, pp.135-143, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2019.09.010.

Nadeem, W, Juntunen, M, Shirazi, F, Hajli, N (2020) Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality, Technological Forecasting and Social Change, 151, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2019.119786.

Hajli, N (2019) The impact of positive valence and negative valence on social commerce purchase intention, Information Technology & People, 33(2), pp.774-791, ISSN: 0959-3845. DOI: 10.1108/itp-02-2018-0099.

Hajli, N and Laroche, M (2019) Applications of business intelligence and analytics in social media marketing, International Journal of Information Management, 48, pp.226-227, ISSN: 0268-4012. DOI: 10.1016/j.ijinfomgt.2018.12.014.

Lin, X, Featherman, M, Brooks, SL, Hajli, N (2019) Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective, Information Systems Frontiers, 21(5), pp.1187-1201, ISSN: 1387-3326. DOI: 10.1007/s10796-018-9831-1.

Bazi, S, Hajli, A, Hajli, N, Shanmugam, M, Lin, X (2019) Winning engaged consumers, Information Technology & People, 33(2), pp.456-476, ISSN: 0959-3845. DOI: 10.1108/itp-09-2018-0415.

Lin, X, Wang, X, Hajli, N (2019) Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents, International Journal of Electronic Commerce, 23(3), pp.328-363, ISSN: 1086-4415. DOI: 10.1080/10864415.2019.1619907.

Hajli, N (2019) Value co-creation strategy in the social commerce Era, Journal of Strategic Marketing, 27(4), pp.281-282, ISSN: 0965-254X. DOI: 10.1080/0965254x.2018.1492240.

Hajli, N, Wang, Y, Tajvidi, M (2018) Travel envy on social networking sites, Annals of Tourism Research, 73, pp.184-189, ISSN: 0160-7383. DOI: 10.1016/j.annals.2018.05.006.

Lin, X, Clay, PF, Hajli, N, Dadgar, M (2018) Investigating the Impacts of Organizational Factors on Employees’ Unethical Behavior Within Organization in the Context of Chinese Firms, Journal of Business Ethics, 150(3), pp.779-791, ISSN: 0167-4544. DOI: 10.1007/s10551-016-3209-4.

Hajli, N (2018) Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective, Journal of Business Ethics, 149(4), pp.799-810, ISSN: 0167-4544. DOI: 10.1007/s10551-016-3036-7.

Zahay, D, Hajli, N, Sihi, D (2018) Managerial perspectives on crowdsourcing in the new product development process, Industrial Marketing Management, 71, pp.41-53, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2017.11.002.

Ker, JI, Wang, Y, Hajli, N (2018) Examining the impact of health information systems on healthcare service improvement: The case of reducing in patient-flow delays in a U.S. hospital, Technological Forecasting and Social Change, 127, pp.188-198, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2017.07.013.

Liu, HJ, Love, PED, Smith, J, Irani, Z, Hajli, N, Sing, MCP (2018) From design to operations: a process management life-cycle performance measurement system for Public-Private Partnerships, Production Planning and Control, 29(1), pp.68-83, ISSN: 0953-7287. DOI: 10.1080/09537287.2017.1382740.

Hajli, N and Featherman, MS (2018) The impact of new ICT technologies and its applications on health service development and management, Technological Forecasting and Social Change, 126, pp.1-2, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2017.09.015.

Hajli, N, Wang, Y, Tajvidi, M, Hajli, MS (2017) People, Technologies, and Organizations Interactions in a Social Commerce Era, IEEE Transactions on Engineering Management, 64(4), pp.594-604, ISSN: 0018-9391. DOI: 10.1109/tem.2017.2711042.

Hajli, N and Featherman, MS (2017) Social commerce and new development in e-commerce technologies, International Journal of Information Management, 37(3), pp.177-178, ISSN: 0268-4012. DOI: 10.1016/j.ijinfomgt.2017.03.001.

Hajli, N, Sims, J, Zadeh, AH, Richard, M-O (2017) A social commerce investigation of the role of trust in a social networking site on purchase intentions, Journal of Business Research, 71, pp.133-141, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2016.10.004.

Hajli, N, Shanmugam, M, Papagiannidis, S, Zahay, D, Richard, M-O (2017) Branding co-creation with members of online brand communities, Journal of Business Research, 70, pp.136-144, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2016.08.026.

Wang, Y and Hajli, N (2017) Exploring the path to big data analytics success in healthcare, Journal of Business Research, 70, pp.287-299, ISSN: 0148-2963. DOI: 10.1016/j.jbusres.2016.08.002.

Featherman, MS and Hajli, N (2016) Self-Service Technologies and e-Services Risks in Social Commerce Era, Journal of Business Ethics, 139(2), pp.251-269, ISSN: 0167-4544. DOI: 10.1007/s10551-015-2614-4.

Wang, Y, Hsiao, S-H, Yang, Z, Hajli, N (2016) The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities, Industrial Marketing Management, 54, pp.56-70, ISSN: 0019-8501. DOI: 10.1016/j.indmarman.2015.12.008.

Hajli, N and Lin, X (2016) Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information, Journal of Business Ethics, 133(1), pp.111-123, ISSN: 0167-4544. DOI: 10.1007/s10551-014-2346-x.

Suo, Q, Sun, S, Hajli, N, Love, PED (2015) User ratings analysis in social networks through a hypernetwork method, Expert Systems with Applications, 42(21), pp.7317-7325, ISSN: 0957-4174. DOI: 10.1016/j.eswa.2015.05.054.

Hajli, MN, Shanmugam, M, Hajli, A, Khani, AH, Wang, Y (2015) Health care development: integrating transaction cost theory with social support theory, Informatics for Health and Social Care, 40(4), pp.334-344, ISSN: 1753-8157. DOI: 10.3109/17538157.2014.924950.

Shanmugam, M, Wang, Y-Y, Bugshan, H, Hajli, N (2015) Understanding customer perceptions of internet banking: the case of the UK, Journal of Enterprise Information Management, 28(5), pp.622-636, ISSN: 1741-0398. DOI: 10.1108/jeim-08-2014-0081.

Hajli, N, Shanmugam, M, Powell, P, Love, PED (2015) A study on the continuance participation in on-line communities with social commerce perspective, Technological Forecasting and Social Change, 96, pp.232-241, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2015.03.014.

Hajli, N and Sims, J (2015) Social commerce: The transfer of power from sellers to buyers, Technological Forecasting and Social Change, 94, pp.350-358, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2015.01.012.

Hajli, MN, Sims, J, Featherman, M, Love, PED (2015) Credibility of information in online communities, Journal of Strategic Marketing, 23(3), pp.238-253, ISSN: 0965-254X. DOI: 10.1080/0965254x.2014.920904.

Hajli, M, Sims, JM, Ibragimov, V (2015) Information technology (IT) productivity paradox in the 21st century, International Journal of Productivity and Performance Management, 64(4), pp.457-478, ISSN: 1741-0401. DOI: 10.1108/ijppm-12-2012-0129.

Hajli, N (2015) Social commerce constructs and consumer's intention to buy, International Journal of Information Management, 35(2), pp.183-191, ISSN: 0268-4012. DOI: 10.1016/j.ijinfomgt.2014.12.005.

(2015) Handbook of Research on Integrating Social Media into Strategic Marketing, ISSN: 2327-5502. DOI: 10.4018/978-1-4666-8353-2.

Hajli, N, Sims, J, Shanmugam, M (2014) A practical model for e-commerce adoption in Iran, Journal of Enterprise Information Management, 27(6), pp.719-730, ISSN: 1741-0398. DOI: 10.1108/jeim-09-2013-0070.

Hajli, MN and Lin, X (2014) Developing Tourism Education Through Social Media, Tourism Planning & Development, 11(4), pp.405-414, ISSN: 2156-8316. DOI: 10.1080/21568316.2014.883426.

Hajli, MN (2014) The role of social support on relationship quality and social commerce, Technological Forecasting and Social Change, 87, pp.17-27, ISSN: 0040-1625. DOI: 10.1016/j.techfore.2014.05.012.

Terblanche, NS (2014) Validation of the Customer-Based Corporate Reputation Scale in a Retail Context, International Journal of Market Research, 56(5), pp.655-671, ISSN: 1470-7853. DOI: 10.2501/ijmr-2014-044.

Ker, J-I, Wang, Y, Hajli, MN, Song, J, Ker, CW (2014) Deploying lean in healthcare: Evaluating information technology effectiveness in U.S. hospital pharmacies, International Journal of Information Management, 34(4), pp.556-560, ISSN: 0268-4012. DOI: 10.1016/j.ijinfomgt.2014.03.003.

HAJLI, MN (2014) SOCIAL COMMERCE FOR INNOVATION, International Journal of Innovation Management, 18(04), pp.1450024-1450024, ISSN: 1363-9196. DOI: 10.1142/s1363919614500248.

Bugshan, H, Nick Hajli, M, Lin, X, Featherman, M, Cohen, I (2014) Social media for developing health services, Qualitative Market Research: An International Journal, 17(3), pp.283-296, ISSN: 1352-2752. DOI: 10.1108/qmr-07-2013-0048.

Hajli, MN (2014) Developing online health communities through digital media, International Journal of Information Management, 34(2), pp.311-314, ISSN: 0268-4012. DOI: 10.1016/j.ijinfomgt.2014.01.006.

Hajli, N (2014) A study of the impact of social media on consumers, International Journal of Market Research, 56(3), pp.387-404, ISSN: 1470-7853. DOI: 10.2501/IJMR-2014-025.

Hajli, N, Lin, X, Featherman, M, Wang, Y (2014) Social word of mouth: How trust develops in the market, International Journal of Market Research, 56(5), pp.673-689, ISSN: 1470-7853. DOI: 10.2501/ijmr-2014-045.

Hajli, M, Bugshan, H, Lin, X, Featherman, M (2013) From e-learning to social learning – a health care study, European Journal of Training and Development, 37(9), pp.851-863, ISSN: 2046-9012. DOI: 10.1108/ejtd-10-2012-0062.

Hajli, M (2013) A research framework for social commerce adoption, Information Management & Computer Security, 21(3), pp.144-154, ISSN: 0968-5227. DOI: 10.1108/imcs-04-2012-0024.

Hajli, M and Hajli, M (2013) Organisational development in sport: co‐creation of value through social capital, Industrial and Commercial Training, 45(5), pp.283-288, ISSN: 0019-7858. DOI: 10.1108/ict-01-2013-0001.

Hajli, M (2012) An integrated model for E-commerce adoption at the customer level with the impact of social commerce, International Journal of Information Science and Management, 10(SPL.ISSUE), pp.77-97, ISSN: 2008-8302.



Conferences

Tajvidi, M, Wang, YC, Hajli, N (2018) Technological advancement in marketing: Co-creation of value with customers. In , Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018.

Tajvidi, M, Wang, Y, Hajli, N, Syst, AI (2018) Technological Advancement in Marketing: Co-creation of Value with Customers Completed Research. In , AMCIS 2018 PROCEEDINGS.

Hajli, N (2016) Co-creation of Value Through Virtual Sports Communities. In , pp.895-909, DOI: 10.1007/978-3-319-26647-3_194.

Hajli, N and Lin, X (2015) Consumer Adoption of Social Commerce. In , pp.279-287, ISBN: 9783319208947. DOI: 10.1007/978-3-319-20895-4_26.

Hsiao, SH, Wang, Y, Yang, Z, Hajli, N (2015) Leveraging Co-innovation practices on business-to-business virtual communities. In , 2015 Americas Conference on Information Systems, AMCIS 2015.

Wang, Y and Hajli, MN (2014) Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns. In , 20th Americas Conference on Information Systems, AMCIS 2014.

Lin, X, Featherman, M, Brooks, SL, Hajli, M (2013) Do interactivity and vividness impact objective and subjective Claims of online product presentation?. In , 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime, pp.1219-1227.

Hajli, M, Hajli, M, Khani, F (2013) Establishing trust in social commerce through social word of mouth. In 2013 7th International Conference on e-Commerce in Developing Countries: With Focus on e-Security, 7th International Conference on e-Commerce in Developing Countries:with focus on e-Security, pp.1-22, DOI: 10.1109/ecdc.2013.6556738.

Hajli, M (2012) Social commerce: The role of trust. In , 18th Americas Conference on Information Systems 2012, AMCIS 2012, pp.201-211.



Chapters

Hajli, N, Tajvidi, M, Gbadamosi, A, Nadeem, W (2020) Big Data Analytics in Product Innovation Context: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.37-38, DOI: 10.1007/978-3-030-42545-6_6.

Wang, Y and Hajli, N (2018) Co-creating brand value through social commerce. In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, pp.349-367, DOI: 10.4018/978-1-5225-5187-4.ch018.

Zahay, D, Sihi, D, Hajli, N, Pollitte, W (2018) The Efficacy of Crowdsourcing for Early-Stage New Product Development: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp.491-492, DOI: 10.1007/978-3-319-99181-8_158.

Hajli, N (2015) Online sport brand communities: Sport brand communities. In Handbook of Research on Integrating Social Media into Strategic Marketing, pp.35-45, DOI: 10.4018/978-1-4666-8353-2.ch003.

Hajli, N (2015) How social commerce emerged: The role of social word of mouth-social commerce. In Handbook of Research on Integrating Social Media into Strategic Marketing, pp.1-15, DOI: 10.4018/978-1-4666-8353-2.ch001.

Wang, Y-Y, Shanmugam, M, Hajli, N, Bugshan, H (2015) Customer Attitudes towards Internet Banking and Social Media on Internet Banking in the UK. In Advances in Marketing, Customer Relationship Management, and E-Services, IGI Global, pp.287-302, DOI: 10.4018/978-1-4666-8353-2.ch017.

Hajli, N (2015) Online Sport Brand Communities. In Advances in Marketing, Customer Relationship Management, and E-Services, IGI Global, pp.35-45, DOI: 10.4018/978-1-4666-8353-2.ch003.

Wang, Y and Hajli, N (2015) Co-Creating Brand Value through Social Commerce. In Advances in Marketing, Customer Relationship Management, and E-Services, IGI Global, pp.17-34, DOI: 10.4018/978-1-4666-8353-2.ch002.

Hajli, N (2015) How Social Commerce Emerged. In Advances in Marketing, Customer Relationship Management, and E-Services, IGI Global, pp.1-16, DOI: 10.4018/978-1-4666-8353-2.ch001.



Other

Hajli, N and Shirazi, F (2021) Introduction to the Special Issue on Social Commerce Advancements and New E-commerce Technologies: The Current Challenges.



Getting in touch

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