Journal Articles
Tsougkou, E, Sykora, M, Elayan, S,
Ifie, K, Oliveira, JS (2024)
EXPRESS: Peace Brand Activism: global brand responses to the war in Ukraine,
Journal of Public Policy & Marketing, ISSN: 0743-9156. DOI:
10.1177/07439156241289079.
Ifie, K (2023)
How and when does top management interaction with customers impact customer satisfaction?,
European Journal of Marketing, 57(5), pp.1380-1406, ISSN: 0309-0566. DOI:
10.1108/EJM-11-2021-0832.
Ifie, K, Mousavi, S, Xie, J (2022)
Enforcement of service rules by frontline employees: A conceptual model and research propositions,
Journal of Business Research, 154(2023), 113339, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2022.113339.
Xie, J,
Ifie, K, Gruber, T (2022)
The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes,
Journal of Business Research, 146, pp.216-227, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2022.03.030.
Oliveira, JS,
Ifie, K, Sykora, M, Tsougkou, E, Castro, V, Elayan, S (2021)
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing,
Journal of Business Research, 140, pp.49-61, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2021.11.063.
Ifie, K (2020)
Excellent product … but too early to say: Consumer reactions to tentative product reviews,
Journal of Interactive Marketing, 52, pp.35-51, ISSN: 1094-9968. DOI:
10.1016/j.intmar.2020.03.002.
Baker, TL, Chari, S, Daryanto, A, Dzenkovska, J,
Ifie, K, Lukas, BA, Walsh, G (2019)
Discount venture brands: Self-congruity and perceived value-for-money?,
Journal of Business Research, 116, pp.412-419, ISSN: 0148-2963. DOI:
10.1016/j.jbusres.2019.07.026.
Ifie, K, Simintiras, A, Dwivedi, YK, Mavridou, V (2018)
How service quality and outcome confidence drive pre-outcome word-of-mouth,
Journal of Retailing and Consumer Services, ISSN: 0969-6989. DOI:
10.1016/j.jretconser.2018.07.002.
Kearney, T, Walsh, G, Barnett, W, Gong, T, Schwabe, M,
Ifie, K (2017)
Emotional intelligence in front-line/back-office employee relationships,
Journal of Services Marketing, ISSN: 0887-6045. DOI:
10.1108/JSM-09-2016-0339.
Ifie, K (2014)
Customer orientation of frontline employees and organizational commitment,
Service Industries Journal, 34, No. 8, 699–714(8), pp.699-714, ISSN: 0264-2069. DOI:
10.1080/02642069.2014.886197.
Simintiras, A,
Ifie, K, Watkins, A, Georgakas, K (2013)
Antecedents of adaptive selling among retail salespeople: a multilevel analysis,
Journal of Retailing and Consumer Services, 20(4), pp.419-428, ISSN: 1873-1384. DOI:
10.1016/j.jretconser.2013.04.004.
Ifie, K, Simintiras, AC, Georgakas, K, Watkins, A (2012)
Individual and contextual influences on the affective commitment of retail salespeople,
Journal of Marketing Management, 28(11-12), pp.1377-1398, DOI:
10.1080/0267257X.2012.691529..
Simintiras, A, Watkins, A,
Ifie, K, Georgakas, K (2012)
Individual and contextual influences on the affective commitment of retail salespeople,
Journal of Marketing Management, 28(11-12), pp.1377-1398, ISSN: 0267-257X. DOI:
10.1080/0267257x.2012.691529.
